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Bored Ape Yacht Club

Bored ape yacht club price floor and sales live data.

Bored Ape Yacht Club is an NFT collectible created by Yuga Labs that was released on 4-22-2021. The project consists of 10,000 unique digital items living on the Ethereum blockchain. We categorize it as a pfp/avatar project and it's part of the Yuga Labs general collection.

What is Bored Ape Yacht Club?

Bored Ape Yacht Club is, along with CryptoPunks, one of the most popular digital collectibles in NFT format on Ethereum. If CryptoPunks can be considered the genesis of the PFP (profile picture) concept applied to collectible digital assets that take the form of non-fungible tokens, Bored Ape Yacht Club represents the refinement of this concept through a series of innovations.

First of all, the Bored Ape Yacht Club nfts are not only presented as a digital collectible that follows the canon established by CryptoPunks -with a supply capped at 10,000 units and an attribute system linked to rarity. Rather, each Bored Ape Yacht Club NFT represents a membership token to an exclusive digital hangout called the swamp club.

The second novelty is that Bored Apes Yacht Club implements a much more generous licensing system for its IP (intellectual property), which allows owners of NFTs to exploit them commercially -for example, licensing all kinds of derivatives, editorial, and audiovisual products, or merchandising. The CryptoPunks, on the other hand, were launched under a much more restrictive IP regime, which allowed a level of exploitation by NFT holders to be capped and restricted to certain uses -although that is something that has recently changed, as a result of the acquisition of CryptoPunks and Meebits IP from Larva Labs by Yuga Labs, creators of Bored Ape Yacht Club.

In this article, we'll take a look at what Bored Ape Yacht Club are, review their origins as a collection of NFTs, explore their distinguishing features, and show you what metrics are important to consider before proceeding to purchase your first ape monkey.

Bored Ape Value

Bored Ape Yacht Club is a collection of NFTs on Ethereum, made up of 10,000 unique avatars with varying levels of rarity determined by a combination of randomly generated attributes. As we have already explained, one of the characteristics that differentiate this Yuga Labs project from previous ones such as CryptoPunks is that the NFTs work as membership tokens of an exclusive club. Being an NFT ape holder opens the door for you to participate in events, access airdrops such as the $APE token one (the Bored Ape Yacht Club coin), and many other advantages that are outlined in the Bored Ape Yacht Club roadmap.

As with CryptoPunks, the list of possible Bored Ape Yacht Clubs attributes is quite extensive and includes elements such as skin, mouth, eyes, background, clothing, and accessories such as hats. The mix of these elements varies greatly between apes and is one of the main factors determining the wide range of bored ape values. Those Bored Ape that present scarcer attributes -that is, they are present in a smaller number of NFTs- will be more expensive than those that are characterized by combining more common attributes.

As we can see, the value of bored apes is highly dependent on many factors.

NFT monkey items as the cornerstone of a global franchise

Each ape is a non-fungible token that, unlike CryptoPunks, adopts the ERC-721 token standard -which makes it easy to integrate into all kinds of marketplaces without the need for wrappers. But what both collections do share is the fact that they belong to the PFP (profile picture) category which, as the name suggests, are perfect for being used as a profile picture on social networks.

But the similarities end there. While the creators of the CryptoPunks present them as an artistic project, NFT Bored Ape Yacht Club has taken a more commercial approach from the beginning. The idea is to develop a powerful brand that in the future could compete with large global franchises such as Marvel or Disney. A key factor in the promotion and viralization of the project has been the adoption of an IP (intellectual property) model that guarantees a commercial license to each holder of a monkey NFT. Having a license that allows the commercial exploitation of the NFT is an intelligent economic incentive of the first magnitude that manages to transform the commercialization and marketing of the project into a collective effort.

Another key factor that explains the success of the collection is that Bored Apes Yacht Club NFT is conceived as a kind of digital club. The community that has gathered around the project has organized events in various cities in the US, and also in other regions of the world, such as the United Kingdom and Hong Kong. One example would be parties to be held on a yacht and in a former Brooklyn Steel warehouse that would include a performance by The Strokes, Beck and Lil Baby during New York NFT week in November 2021. Bored Ape Yacht Club merch has also played an important role in the consolidation of the brand.

Also, the fact that Bored Ape Yacht Club NFTs function as exclusive club membership tokens may be one of the secrets behind the incredible bull run (~1,898x in ETH and ~2,100x in USD) they experienced after their launch in April 2019. 2021 to today's date (March 2022). The price floor of a collection is the minimum sale price that a token holder is willing to accept to get rid of it. And the fact that the monkey NFTs have become a status symbol that grants access to exclusive events (where you can meet famous holders like Gwyneth Paltrow, Eminem, Shaquille O'Neal, Post Malone, Snoop Dogg, Mark Cuban , and Steph Curry) is an intelligent mechanism that discourages its sale.

As with the CryptoPunks, we can say that board apes have reached the Olympus of NFTs and have gone from being simple digital collectibles to becoming true status symbols. And it is that in a world in which everything tends to be digitized, the ostentation mechanisms end up suffering the same fate. The role previously played by refined Audemars Piguet jewelry and watches is now played by coveted and rare collections of NFTs that can be used as profile pictures on various social networks -especially now that platforms like Twitter implement verification mechanisms that certify that one really is the owner of the NFTs monkey in question.

Bored Ape Yacht Club Creator

The Bored Ape Yacht Club creator wasn’t a single person, but a group of 4 people operating under the brand Yuga Labs. Upon launching the collection on the market in the spring of 2021, Yuga Labs co-founders decided to adopt pseudonyms to protect their identity: Gargamel and Gordon Doner, who would adopt the role of founders, and Emperor Tomato and No Sass, who would take care of all development issues.

It is important to point out that although Yuga Labs was the creator of the collection and therefore the original repository of the intellectual property -which is assigned to each of the owners of an Ape-, the Bored Ape Yacht Club artist that designed the apes and their different attributes was a freelance called Seneca.

The pseudonym of the founders of Yuga Labs, together with the fact of opting for a generous intellectual property license system with the owners of the NFTs that make up the collection, would be one of the main hallmarks of the project. The 4 original members of the team would manage to maintain their anonymity until February 2022, when their identities would end up being revealed -without their prior consent- by the digital media BuzzFeed.

Bored Ape Yacht Club founders

Gargamel and Gordon Goner, the two co-founders, would turn out to be Greg Solano and Wylie Aaronow, two thirty something lovers of literature and philosophy -especially the works of David Foster Wallace and the Austrian philosopher Ludwig Wittgenstein.

Both would be surprised by the sudden success of their ape-themed NFT collection. At the time of its launch, Bored Ape Yacht Club would raise about 2 million dollars, but from there the thing would only grow and grow. During an auction held at Sothebys, more than 100 apes would be sold and around 24 million dollars would be raised - that is, almost a quarter of a million dollars per NFT on average. Numerous celebrities would begin to acquire Bored Ape Yacht Club NFTs, including: soccer star Neymar, singers Justin Bieber, Snoop Dog and Eminem, actress Gwyneth Paltrow, athletes Stephen Curry and Shaquille O'Neal, and the investor Mark Cuban. Another event that would boost the popularity of this digital collectible would be an interview with Paris Hilton on Jimmy Fallon's famous late show, during which both would confess to being members of the select NFT collectors' club.

Bored Ape Yacht Club most expensive item

Along with the CryptoPunks, the Bored Ape Yacht Club would be protagonists of the NFT fever that would be experienced throughout 2021.

Several CryptoPunks with rare attributes would reach multi-million dollar prices, marking a record 8,000 ETH (23M USD) paid for an Alien in February 2022. The Bored Ape Yacht Club would not be far behind: in an auction held at Sotheby's Marketplace , a coveted gold fur belonging to @jimmyeth, CEO of NFT42, would sell for $3.4M USD, breaking all previous monkey nft price records.

It’s worth taking into account these single item record-breaking sales would be highly influenced by bored ape price overtime performance.

Bored Ape Yacht Club price. Why is the collection valuable?

As we have already explained, Bored Ape Yacht Club NFT are PFPs or avatars represented as non-fungible tokens on the Ethereum blockchain, that act as a very special type of status symbol.

But, Yuga Labs would take a very different approach to Bored Apes NFT than Larva Labs did with the CryptoPunks. The latter would be treated as a kind of hybrid between a digital collectible and a pure work of art, detached from any utility beyond being a status symbol -although they can also be considered instruments to build a digital identity, a pseudonymous alter ego in the metaverse. But in any case, their value is individual, the CryptoPunks can be appreciated without the need to take into account the larger group of which they are a part.

Yuga Labs, on the other hand, would adopt an approach for the Bored Ape Yacht Club that would transgress the limits of pop art, to the point of turning the collection into something more than an artistic expression in the form of a digital collectible: the NFTs would act as membership tokens of a new movement, a brotherhood, a religion. The feeling of belonging is a very powerful human emotion, and the Bored Ape Yacht Club seems to have discovered the ultimate membership formula for a 21st century in which social networks and the metaverse will play a major role in our lives.

Bored Ape Yacht Club metaverse land sale

BAYC offers its members a certain mystique, the romantic idea of belonging to a select group of chosen ones embarked on a mission to transform the world - just like the secret societies did in the late 18th and 19th centuries. Bored Ape Yacht Club is not only public though, but also viral - thanks to its enormous potential for generating memes. That means that ape holders are not only members of a select club of owners, but also its main promoters through social networks.

But probably, the most important component of the collection’s masterplan to become a cultural franchise behemoth is Otherside - Bored Ape Yacht Club metaverse project. Instead of a traditional land sale, Yuga Labs reserved 30,000 Otherdeed for Otherside parcels for BAYC and MAYC holders, who could claim them for free. The remaining metaverse parcels (55,000) were only accessible for purchase after wallet pre-approval (KYC) for a price of 305 ApeCoin each.

Bored monkey NFT rarity

There is no official taxonomy to classify NFTs, but in our portal you will see that we organize them based on five categories: PFP/avatars, art, gaming, derivatives and metaverse. As is obvious, the Bored Ape Yacht Club are NFTs of the avatar type or PFP (profile picture or profile image) that are used as status symbols or as a form of digital identity in social media and, in the future, in the metaverse.

As with all other PFP-type collections, each Boarded Ape is unique, but not all are equally valuable. Some apes have extremely rare typologies or attributes, while others are very common, which is often reflected in their price.

Unlike the CryptoPunks, the Bored Ape Yacht Club are not divided according to general typologies (sex or race). Instead, they are differentiated by a combination of 7 attributes, each of which presents a range of options:

Background color (8 variations). Clothes (43 options). Slope (6 options). Eyes (23 options). Skin (19 variations). Hat (36 options). Mouth (33 variations).

Among all these attributes, the type of skin has emerged among collectors as the most decisive trait for Bored Ape Yacht Club rarity. Specifically, the items featuring golden (solid gold) and psychedelic (trippy) skin are the ones that have reached the highest valuations (in some cases, several millions of dollars).

Bored Ape NFT price history

At the time of its launch in April 2021, Bored Ape Yacht Club mint price would be 0.08 ETH (which was equivalent to less than 200 USD at the time). In less than 12 hours, the collection would be completely sold.

Not long after the public sale, the collection started what ended up being one of the most epic bull runs in NFT history. The Bored Ape Yacht Club NFT price floor peaked at the beginning of May 2022 at almost 145 ETH.

The subsequent bear market that affected crypto, stocks and NFTs alike, also impacted Bored Ape Yacht Club price over time. The price of the most popular PFP collection tanked for some months, and eventually found at 48 ETH (floor price) in November of the same year.

After bouncing from November lows, Bored Ape Yacht Club led a general recovery of the NFT market, followed by a sideways trend that at the time of this writing still persists (a trend that has had the collection ranging between 60 ETH and 70 ETH for a while). That translates to a Bored Ape Yacht Club market cap of 600,000 - 700,000 ETH.

In a nutshell, we can say that Bored Ape Yacht Club price history has been bumpy, but with a very positive and constant upwards trend if we look at the whole picture.

BAYC floor price stats

Remember that on our website we track the Bored Ape Yacht Club NFT floor price (the lowest ask price of the collection) by aggregating price data feeds from all the main marketplaces. And it’s worth noting that not all nft monkey price trackers aggregate data from all these venues, making our platform the best option in town. Also, in the Bored Ape Yacht Club floor price field you will always have a link that will redirect you to the market with the best quote - so that you can acquire the cheapest Bored Ape seamlessly and easily at any moment.

You can also track daily bored ape nft sales, the bayc market cap and bayc price history. We offer the best bayc chart so you cant track ape nft price performance over time.

Currently, the process to find the Bored Ape floor price and buy the item involves connecting with a wallet compatible with the Ethereum Blockchain (for example MetaMask) to one of the main NFT marketplaces (such as OpenSea, LooksRare, NFTX, Coinbase NFT, etc).

Bored Ape Yacht Club price chart

Bored Ape Yacht Club traits ranking by floor price

Bored Ape Yacht Club perks

Here you have a list of the latest utilities and benefits of Bored Ape Yacht Club, released by the original brand or a third party. These are benefits of owning a Bored Ape Yacht Club NFT and are accessible to all the token holders.

Bored Ape Yacht Club NFT

Bored Ape Yacht Club NFTs were sold 157 times in the last 7 days. The total sales volume for Bored Ape Yacht Club was $5.62M. The average Bored Ape Yacht Club NFT price was $35.8k.

The Bored Ape Yacht Club is a collection of 10,000 unique Bored Ape NFTs— unique digital collectibles living on the Ethereum blockchain. Your Bored Ape doubles as your Yacht Club membership card, and grants access to members-only benefits, the first of which is access to THE BATHROOM, a collaborative graffiti board. Future areas and perks can be unlocked by the community through roadmap activation. Visit www.BoredApeYachtClub.com for more details.

Bored Ape Yacht Club Rarity Explorer

Last 7 days, trading volume, bored ape yacht club value, average price last 7 days, recent bored ape yacht club sales.

10th percentile price

Median price, 90th percentile price, bored ape yacht club price chart, top selling bored ape yacht club nfts of the last 30 days.

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Bored Ape Yacht Club NFT - Frequently Asked Questions(FAQ)

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BoredApeYachtClub NFT Price & Sales

Boredapeyachtclub sales.

• CoinMarketCap
• BoredApeYachtClub

Bored Ape Yacht Club

• Supply 9998
• Creator's Fee 1%
• Unique Owners 5384 (53.85%)
• Network Ethereum
• Created At 2022-02-09

• Volume ETH 644.45 142.61%
• Sales ETH 50.00 150.00%
• Average Sale ETH 12.89 -2.95%
• Lowest Sale ETH 11.55 -0.86%
• Highest Sale ETH 15.00 -14.29%
• Listed Ratio 281 / 9998 2.81%
• Volume ETH 1,904.10 67.34%
• Sales ETH 138.00 33.98%
• Average Sale ETH 13.80 24.89%
• Lowest Sale ETH 11.05 19.07%
• Highest Sale ETH 130.00 222.58%
• Volume ETH 5,537.14 -6.94%
• Sales ETH 497.00 -16.61%
• Average Sale ETH 11.14 11.62%
• Lowest Sale ETH 8.56 4.52%
• Highest Sale ETH 130.00 23.81%
• Volume ETH 20,738.14 -67.32%
• Sales ETH 1,918.00 -55.63%
• Average Sale ETH 10.81 -26.36%
• Lowest Sale ETH 8.19 3,995.00%
• Highest Sale ETH 130.00 -74.22%

What is Bored Ape Yacht Club?

The Bored Ape Yacht Club is a collection of 10,000 unique Bored Ape NFTs— unique digital collectibles living on the Ethereum blockchain. Your Bored Ape doubles as your Yacht Club membership card, and grants access to members-only benefits, the first of which is access to THE BATHROOM, a collaborative graffiti board. Future areas and perks can be unlocked by the community through roadmap activation. Visit www.BoredApeYachtClub.com for more details.

What is Bored Ape Yacht Club Floor Price?

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The Bored Ape Yacht Club is a collection of 10,000 unique Bored Ape NFTs unique digital collectibles living on the Ethereum blockchain. Your Bored Ape doubles as your Yacht Club membership card, and grants access to members-only benefits, the first of which is access to THE BATHROOM, a collaborative graffiti board. Future areas and perks can be unlocked by the community through roadmap activation.

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Top nfts by market cap.

• Internet Culture

Bored Ape Yacht Club NFTs Explained

This collection of 10,000 cartoon apes has become the poster child of NFTs. Right now, the cheapest you can buy one for is $150,000.

Bored Ape Yacht Club NFTs cost $190 at launch last April. Now they go for over $400,000.

NFTs have been around for five years, but the nonfungible token boom only truly began in 2021. It coincided almost perfectly with the launch of Bored Ape Yacht Club, a collection of 10,000 cartoon ape NFTs that's come to embody the whole industry. BAYC has over the past year become a bellwether for NFTs, just like bitcoin is for the crypto market at large. 

When NFTs were at their hottest, in April , the entry price for Bored Ape Yacht Club NFTs was $400,000. Following the crypto crash, caused by the Federal Reserve's hiking of inflation rates to tackle inflation , that's fallen closer to $150,000. Far from the all-time-high, but insane considering these NFTs sold for about $200 apiece last April. 

You've probably seen a BAYC, even if you didn't realize you were looking at one.

Bored Ape owners currently using their NFT as a Twiter profile picture include Timbaland (1.6 million followers), Eminem (22.6 million followers) and footballer Neyman Jr. (55 million followers). Jimmy Fallon and Paris Hilton are also BAYC holders, discussing their Apes in a (cringey) Tonight Show segment . Justin Bieber made headlines with his purchase of a $1.29 million Bored Ape Yacht Club NFT in February. 

In June, Eminem and Snoop Dogg released a video clip in which the rappers are depicted by their respective Bored Apes . 

Name my ape! Drop your suggestions below 👇 @BoredApeYC #BAYC #BoredApeYachtClub #NFTs pic.twitter.com/pwFynGy9QJ — jimmy fallon (@jimmyfallon) November 17, 2021

BREAKING: @Eminem just bought BAYC #9055 for 123.45 ETH ($461,868.42) WELCOME to the BAYC 🤗 pic.twitter.com/UvQFntDa8Q — m0rgan.ethᵍᵐ 💎🙆🏼‍♀️🆘 (@Helloimmorgan) December 31, 2021

Yuga Labs, the company behind the NFT collection, has already expanded the ecosystem to include a cryptocurrency (Ape Coin). More importantly, it's developing a "metaverse" MMORPG game called "Otherside." People holding Bored Ape NFTs are betting that the brand will completely break through and go mainstream. Already it's collaborated with brands like Adidas and Gucci, and last year a Bored Ape  graced the cover of Rolling Stone magazine . 

Like everything else to do with NFTs, the Bored Ape Yacht Club is contentious. Apes inspire jealousy among those who own and trade NFT art but confusion and suspicion among people who don't. Their value is instrinsically tied to ether, the second biggest cryptocurrency. That means NFTs like BAYC are likely to lose their lustre if crypto collapses -- something critics have prophesized for years. 

Here's what you need to know about the collection.

10 of the 10,000 Bored Ape Yacht Club NFTs. Each has different attributes, some rarer than others, that makes them unique. 

Wait, what are NFTs again?

NFT is short for nonfungible token. These are tokens verify ownership on the blockchain. In essence, an NFT is like a certificate of authenticity for a fancy watch or the deed to a house. It certifies that the digital asset -- in this case a cartoon picture of an ape -- is legitimate, and denotes who the owner is.

The most ubiquitous criticism of NFTs is that they're useless because pictures can simply be right-clicked and saved for free. The point of NFT technology is that it makes public who the owner of an asset is. The idea is that anyone can buy a Mona Lisa print for a few bucks, but only one person or institution can own the original. Everyone in the world can save a BAYC jpeg on their computer, but only one person can own the NFT. 

Whether that makes NFTs valuable is a judgement call. Some people think they'll revolutionize the internet, at last allowing digital goods to be bought and sold like real-world, physical products. Others think they're an environmentally-costly ponzi scheme. 

Why are there 10,000 Bored Apes?

Broadly speaking, there are two types of NFT art. First, you have one-off visuals that are sold as non-fungible tokens, just like paintings in real life. Think the  Beeple NFTs that were sold at Christie's for as high as $69 million. Second, you have NFT collections like the Bored Ape Yacht Club, which are mostly designed to be used as profile pictures on social media. The latter have become the dominant style, where most of the money is spent. 

Pioneered by CryptoPunks in 2017, NFT collections are a little like Pokemon cards. You have a set amount -- usually between 5,000 and 10,000 -- which all have the same template, but each has different attributes that make them unique. In the case of BAYC, there are 10,000 apes, each with varying fur types, facial expressions, clothing, accessories and more. Each attribute has a rarity component, which makes some much more valuable than others. 

These properties are displayed on OpenSea, the main platform where NFTs are traded. On any given NFT's page, its properties will be listed as well as the percentage of NFTs in the collection that share the property. Usually, anything under 1% is considered rare. For instance out of 10,000 apes only 46 have solid gold fur, making these particularly valuable.

Each NFT has traits which are ranked by rarity, making some more valuable than others. 

As noted, the "floor price" for the project -- what you'll pay for an ape with common traits -- is currently about $150,000 (85 ether). Apes with the golden fur trait are rare, and so sell for much more. One sold in January for $1.3 million . Another  with gold fur and laser eyes , two sub-1% traits, went for $3 million.

BAYC is the biggest NFT project of this kind, recently eclipsing CryptoPunks , which is credited as the first "pfp" (profile picture) collections. Other notable sets include CyberKongz, Doodles and Cool Cats .

What makes Bored Ape Yacht Club valuable?

This is a complicated question. The short answer is that they're status symbols , and like all status symbols their value comes from perception and branding rather than utility. Just like a CEO may try to communicate business acumen with a Rolex or a luxury suit, people who trade NFTs display their success with a Bored Ape Yacht Club NFT. Their argument is that NFTs are better status symbols than real-world items, since when used as profile pictures they can be seen by millions of people on Twitter and Instagram.

Let's start at the beginning. Bored Ape Yacht Club was launched last April. It took 12 hours for all 10,000 to sell out at a price of $190 (0.08 ether). The price of Bored Ape NFTs rose steadily until July, when they spiked dramatically and the collection became a blue-chip set.

What makes an NFT collection successful is highly subjective. Broadly, it's a mix of four things: Influencer or celebrity involvement, mainstream potential, utility for members and community appeal.

The first and second are obvious. When famous people own an NFT, it makes others want to own one too. When celebrities like Jimmy Fallon and Justin Bieber bought into Bored Ape, it caused a run in sales and hype -- and hype is what the NFT market is all about. People buying into BAYC today, at a steep price of over $150,000, are likely to believe that the brand could one day adorn more than celebrity social media accounts: Netflix shows, popular games and Hollywood movies are the goal. 

Thirdly, utility. Most NFT projects claim to offer a utility of some sort, which means it does something other than act as a profile picture. That can be access to play-to-earn games or the option to stake an NFT in exchange for an associated cryptocurrency. 

Bored Ape Yacht Club has done a few things to keep owners interested. First, it created the Bored Ape Kennel Club , offering owners the opportunity to "adopt" a dog NFT with traits that mimic those of the Bored Apes. Another freebie came in August of 2021: Digital vials of mutant serum. Owners could mix their Bored Ape with the serum to create a Mutant Ape Yacht Club NFT (see below). 

The advent of this second collection last August is when the Bored Ape brand really popped. Seen as doing innovative things with NFT technology, and coinciding with a huge amount of money entering the space that month, Bored Ape Yacht Club started to be seen as the premiere NFT brand. 

Both Kennel Club and Mutant Ape NFTs now sell for a lot. The Mutant Ape Yacht Club collection entry point is about $30,000, while Bored Ape Kennel Clubs are selling for about half that. (Remember, these were free to BAYC holders.)

A Bored Ape and its Mutant Ape counterpart. 

Last but not least is the community that's built around a collection. NFTs double as membership cards to holder groups. The more valuable people find belonging to that community, the less they'll want to sell their NFT. Bored Ape Yacht Club has organized meetups in New York and California, and there have been Bored Ape get-togethers in Hong Kong and the UK, too. This past June, BAYC holders were treated to "Ape Fest", a festival that included performances from Eminem, Snoop Dogg, LCD Soundsystem and Amy Schumer.

But "community value" also extends to financial self interest. The higher the floor price on a collection, the more crypto-rich traders you can expect to be holders. These savvy investors trade information within locked Discord groups, providing valuable (sometimes insanely valuable) tips to one another. Sell your NFT and you'll no longer be privvy to such tips. 

Eminem is the latest celebrity to flaunt a Bored Ape Yacht Club NFT as a social media profile picture.

Who's behind the Bored Ape Yacht Club?

The Bored Ape Yacht Club was developed by Yuga Labs. At the time, Yuga Labs consisted of four people, all of whom went by pseudonyms. There's Gordon Goner and Gargamel, who are the two co-founders, and two friends who helped on the development side, No Sass and Emperor Tomato Ketchup.

Got doxxed against my will. Oh well. Web2 me vs. Web3 me pic.twitter.com/uLkpsJ5LvN — GordonGoner.eth (@GordonGoner) February 5, 2022

Got doxed so why not. Web2 me vs Web3 me. pic.twitter.com/jfmzo5NtrH — Garga.eth (@CryptoGarga) February 5, 2022

Seems like the cat is out of the bag anyway, so... Hi, I'm Kerem 👋🍅 web2 me vs. web3 me pic.twitter.com/v7i4JDCTlc — EmperorTomatoKetchup (@TomatoBAYC) February 8, 2022

Welp, here we go... Hey, I'm Zeshan. Nice to meet y'all (: Web2 me vs. Web3 me pic.twitter.com/0AnqurQ1el — Sass (@SassBAYC) February 8, 2022

All four went exclusively by their pseudonyms until February, when BuzzFeed reported the identities of Gordon Goner and Gargamel. Gargamel is Greg Solano, a writer and book critic, and Gordon Goner is 35-year-old Wylie Aronow. Both went on to post pictures of themselves on Twitter alongside their Bored Apes. Following that, Emperor Tomato Ketchup and Sass both "doxxed" themselves -- that is, revealed their identity -- by doing the same. 

The actual art was created by freelance artist Seneca , who's not part of Yuga Labs. 

What's next?

Yuga Labs has big plans for its Bored Ape Yacht Club brand, plans that are both on- and offchain. (That is, both on the blockchain and in the real world.)

Start with more blockchain stuff. In March, Yuga Labs released Ape Coin, its own cryptocurrency. All Bored Ape holders were airdropped just over 10,000 Ape Coins at launch, worth around $100,000 at the time (now about $70,000). Ape Coin will be the primary currency in Otherside, the metaverse Yuga Labs is building .

Metaverses are big, virtual spaces shared by hundreds or thousands of people at a time. They've existed for a long time, think Second Life or even Fortnite. Blockchain-integrated metaverses are different only in the sense that the land, building and items within the world are owned by users as NFTs. Yuga Labs has already sold land for the metaverse, making over $300 million in just a few hours of sales .

Out in the physical world, the Bored Apes are integrating themselves into fashion. Adidas launched its first NFT project, Into The Metaverse, in collaboration with several NFT brands, Bored Ape Yacht Club chief among them. Collaborations between Adidas and BAYC on both virtual and physical clothing are coming soon. 

Adidas is also a member of the Bored Ape Yacht Club. 

The Bored Ape Yacht Club brand has popped up in other industries too. Literally in the case of food: A pop-up restaurant in Los Angeles was recently turned into a permanent burger spot. In January, a mobile game, Apes vs. Mutants , launched on both the App Store and Google's Play Store. (Reviews have been unkind.) Another mobile game is in production , scheduled for Q2. Bored Ape figurines by Super Plastic are on the way too.

More unusual, though, is what people are doing with their apes. Owning a Bored Ape NFT gives you full commercial rights to it, and holders are taking advantage of that in some creative ways. One Bored Ape owner set up a Twitter account for his ape where he created a backstory, turning him into Jenkins, a valet that works for the Yacht Club. Jenkins is now signed to a real-world agency, and has a biography written by New York Times bestseller Neil Strauss . Universal Music Group has invested by  signing a band consisting of three Bored Apes and one Mutant Ape . 

You might think NFTs are silly -- and terrible for the environment -- but don't expect the Bored Apes to disappear anytime soon.

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What Is Bored Ape Yacht Club?

• Understanding BAYC
• BAYC's High Value
• More Than an NFT

The Bottom Line

• Cryptocurrency
• Strategy & Education

Erika Rasure is globally-recognized as a leading consumer economics subject matter expert, researcher, and educator. She is a financial therapist and transformational coach, with a special interest in helping women learn how to invest.

Bored Ape Yacht Club, popularly called BAYC, launched in 2021, is a collection of 10,000 non-fungible tokens (NFTs) on the Ethereum blockchain . These NFTs are graphical representations of cartoon-like apes with specific traits. The characters have combinations of backgrounds, earrings, clothes, fur, eyes, expressions, and more that make them all unique.

Key Takeaways

• Bored Ape Yacht Club is a non-fungible token (NFT) collection of 10,000 cartoon-like apes.
• At launch, each Bored Ape Yacht Club token cost 0.08 Ether (ETH), or $220; by mid-October 2022, they cost 76 ETH, or approximately $100,418.
• BAYC was developed in April 2021 by Yuga Labs, whose founders use the pseudonyms Gordon Goner and Gargamel.
• Rarity and celebrity endorsement drove the high price of the BAYC collection. 
• Some consider BAYC a status symbol, and celebrities like NBA star Stephen Curry, singers Eminem and Snoop Dogg, and late-night show host Jimmy Fallon own one.

History of Bored Ape Yacht Club (BAYC)

The Bored Ape Yacht Club NFT was launched in 2021 at the pinnacle of the cryptocurrency bull market. Yuga Labs developed the Bored Ape Yacht Club. The Yuga Labs team comprised four core members who appeared under these pseudonyms in the early days of the launch: Gordon Goner and Gargamel (co-founders), No Sass, and Emperor Tomato Ketchup, who handled the technical aspects of BAYC.

BuzzFeed, a news publication, broke a story in February 2022 revealing two of the co-founders’ identities. This led the other two core members to also give up their incognito status and post pictures of themselves on X (formerly Twitter).

On March 11, 2022, Yuga Labs acquired the intellectual property for rival NFT collections CryptoPunks and Meebits, giving it ownership of the brand and logo of each of those NFT collections. CryptoPunks is one of the earliest NFT projects and was among the most valued NFT collections on the NFT marketplace OpenSea. It had a total trading volume of 1 million ETH before it was delisted in February 2022 for a copyright violation.

In a historic moment in September 2021, Sotheby’s , one of the world’s largest auction houses, closed its online auction for 101 Bored Ape Yacht Club NFTs at a price of $24.4 million.

Early Fundraising and Interest

In a fundraising round led by venture capital firm Andreessen Horowitz, the Yuga Labs team raised $450 million. In March 2022, it was reported to be valued at $4 billion. Yuga Labs planned to use the capital to expand its activities and accelerate brand growth.

When launched, a BAYC NFT cost 0.08 Ether (ETH), the native cryptocurrency of the Ethereum platform. That was equivalent to $220 at the time. It sold out within 12 hours. By mid-October 2022, it had climbed to a “floor price” of 76 ETH, or approximately $100,418. An NFT's floor price is the minimum price allowed for an NFT within a collection.

BAYC garnered interest from a few celebrities, who purchased the NFTs at inflated prices. Some high-profile stars who flaunt their BAYC include “Tonight Show” host Jimmy Fallon, who bought Bored Ape #599; NBA champions Steph Curry and Shaquille O’Neal; singers Snoop Dogg, Eminem, and Justin Bieber; and world-class soccer player Neymar Jr.

Contrary to popular belief, the images are not the non-fungible tokens. The tokens are a hashed version of the image's metadata, and the images are stored (hosted) elsewhere. The tokens are transferred when rights to the images are sold.

What Makes BAYC Valuable?

Whether the Bored Ape collection is truly worth millions of dollars has been hotly debated. Some believe the high valuations are simply based on speculation. But, in fact, rarity, demand, celebrity endorsements, perks, and project development have driven the collection’s value.

The array of BAYC’s unique traits and accessories are used to measure its value. The term “rarity” gauges how unusual an NFT is within a collection with an assigned number. In the BAYC collection, there are more than 160 traits, and each ape may have four to seven trait categories. These traits are background, clothes, earrings, eyes, fur, hat, and mouth.

The most expensive Bored Ape in the collection, BAYC #8817, was auctioned in October 2021 for $3.4 million on Sotheby’s Metaverse marketplace, an online platform dedicated to rare and extraordinary NFTs. BAYC #8817 had the Solid Gold Fur trait—making it a relatively rare variety of the NFT. Other characteristics of the #8817 token are the Silver Hoop Earrings and the Wool Turtleneck.

Celebrity Endorsement

BAYC has enticed several celebrities and brands to own pieces of its NFT collection. Adidas contributed to the hype surrounding the NFT collection by launching “Into the Metaverse,” its native digital collectible, in partnership with Bored Ape Yacht Club, Gmoney, and PUNKS Comic.

Following the partnership launch, BAYC uploaded an image of a Bored Ape wearing an Adidas jacket on X. Gmoney tweeted a silhouette picture that displayed the Adidas logo. PUNKS Comic tweeted a picture of a character wearing a shirt bearing the Adidas logo.

Other celebrities, beyond those already mentioned, who bought BAYC include billionaire Mark Cuban, prominent X personality and DJ Steve Aoki, X personalities and musicians Post Malone and Mike Shinoda, and producer and songwriter Timbaland.

Perks and Development 

One of the distinctive features of the Bored Ape NFT, compared with other NFT collections, is the perks. Owners of Bored Apes have exclusive access to a private Discord group where they chat, network, and build relationships with other Bored Ape members, including celebrities who own a Bored Ape. Ape holders also have access to “The Bathroom,” letting them draw whatever comes to mind on a virtual bathroom wall every 15 minutes.

ApeCoin is the official currency for the Bored Ape ecosystem and is used to purchase BAYC merchandise, event tickets, and more. ApeCoin DAO is a decentralized autonomous organization whose members—every ApeCoin holder—govern the DAO’s treasury and decide on future projects by voting on proposals.

Also, owning a Bored Ape is considered a status symbol among many individuals, contributing to its popularity among a certain crowd.

The Future of Bored Ape Yacht Club

Bored Ape Yacht Club has a community of active members, and the NFTs are actively traded on marketplaces. The ApeDAO consistently votes on funding for different project proposals and is searching for ways to further involve itself in Web3 development.

As of July 2024, the BAYC appears to be positioning itself for the future, but what that future entails is anyone's guess. While funded and apparently popular among a specific crowd, the project has somewhat faltered in finding its place in the market after its initial successes.

How Much Are Bored Ape Yacht Club NFTs Worth?

The price floor for BYAC on July 25, 2024, was 9.30 ETH, which was about $30,000.

What Does a Bored Ape Give You Access To?

A Bored Ape NFT gives you access to the project's Discord channel and ApeCoin, which can be used in governance activities within the ApeDAO.

What Happened to Bored Ape Yacht Club?

The NFT collection still exists, and there is trading activity, but the NFTs in the collection have dropped in value compared to their highs in 2021. In July 2024, many were priced between $28,000 and $36,000, with a few in the $40,000 range.

BAYC has evolved into more than a profile-picture (PFP) NFT. It has set a new standard and pace for other NFT collections with the various additions and the project's evolution. Yuga Labs has introduced products built on the blockchain as well as physical products from the Bored Ape collection.

The comments, opinions, and analyses expressed on Investopedia are for informational purposes online. Read our  warranty and liability disclaimer  for more info.

OpenSea. “ Bored Ape Yacht Club .”

Yuga Labs. “ Let’s Make a NFT .”

Decrypt. “ The Biggest Celebrity NFT Owners in the Bored Ape Yacht Club .”

X. “ @BoredApeYC: Apr. 23, 2021 .”

BuzzFeed News. “ We Found the Real Names of Bored Ape Yacht Club’s Pseudonymous Founders .”

X. “ @TomatoBAYC: Feb. 8, 2022 .”

X. “ @SassBAYC: Feb. 8, 2022 .”

X. “ @yugalabs: Mar. 11, 2022 .”

OpenSea. “ CryptoPunks .”

Sotheby’s. “ Samsung’s State-of-the-Art 98 Inch Neo QLED TV on View at Sotheby’s .”

X. “ @Sothebysverse: Oct. 26, 2021 .”

X. “ @BoredApeYC: Nov. 28, 2021 .”

X. “ @gmoneyNFT: Nov. 28, 2021 .”

ApeCoin. “ ApeCoin Is for the Web3 Economy .”

Animoca Brands. " Animoca Brands Update on Financial Position as of 31 March 2024 ."

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Federal Judge Rejects Dismissal Motions in Bored Ape NFT Lawsuit Against Justin Bieber, Madonna, and Many Others

A federal judge has opted not to dismiss the years-old lawsuit filed against Justin Bieber, Madonna, and a number of others over alleged Bored Ape Yacht Club NFT deceptions.

That determination emerged in a new order, obtained exclusively by DMN, on several pending dismissal motions. For a bit of quick background – the class action complaint was originally submitted in December of 2022 – it’s hardly a secret that the vast majority of non-fungible tokens have parted with a massive amount of value since their hype-fueled height.

(At the time of this height, Universal Music Group’s 10:22PM even debuted a “supergroup,” Kingship, consisting of Bored Ape Yacht Club characters. The virtual band, while seemingly light on actual music releases, rolled out a Roblox experience last year.)

And according to the plaintiffs here, said hype, driven by “manufactured celebrity endorsements and misleading promotions” involving the defendants, caused unwitting customers to pursue “losing investments at drastically inflated prices.”

Naming other defendants including but not limited to Yuga Labs , Guy Oseary, Adidas, Serena Williams, Khaled, Snoop Dogg, Post Malone, Steph Curry, and ( as of last August ) Sotheby’s, the suit also describes alleged connections between the Bored Ape NFTs and the since-imploded FTX.

Meanwhile, much of the action is dedicated to charting the precise timetable associated with the “meteoric rise” of Bored Ape NFTs and the subsequent floor-price deflation that allegedly left misguided buyers in a bad spot.

In terms of the actual claims, the filing parties are alleging multiple violations of various California business and consumer laws as well as separate violations of the Exchange Act and the Securities Act.

Late November of last year saw Yuga Labs fire off an over 60-page motion to dismiss the case, maintaining, among other things, that the NFTs don’t constitute securities and that there wasn’t any “materially false or misleading statement, omission or fraudulent scheme” in play during the relevant period.

Additionally, individual defendants such as Bieber likewise urged the court to dismiss, arguing in many more words that the artist’s Bored Ape promotional posts on social media are non-actionable.

“Bieber’s purported statements [about Bored Ape NFTs] are non-actionable generalized and/or humorous statements on which no reasonable consumer would rely,” reads one line from the 30-year-old’s reply supporting Yuga’s dismissal motion.

Of course, there’s nothing humorous about losing boatloads of money, and the dismissal arguments haven’t persuaded the court at this stage.

Though Judge Fernando M. Olguin acknowledged “concerns” about the claims regarding the defendants’ express knowledge of the allegedly unlawful conduct, he underscored the need to begin by deciding whether the NFTs in question constitute securities as defined by the Securities and Exchange Acts.

Running with the point, the court rejected without prejudice the dismissal motions and set a September 3rd deadline for the parties to submit a proposed order and schedule for handling these same motions – albeit with the focus confined to the NFTs’ securities-classification status.

Should it be found that the NFTs do, in fact, constitute securities, the defendants could then submit renewed dismissal motions or seek to have the originals reinstated, the court said.