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M/Y Azzam, the largest Superyacht in the world at 180 metres, was launched by Lurssen, the world's leading shipyard for large luxury yacht building.

A world-class team was personally assembled and directed in all areas of development of this sophisticated project by Eng. Mubarak Saad al Ahbabi. Under his instruction and leadership Azzam was developed from her original concept with the overall requirements in regard to general layout, performance, size and exterior style.

The brief was to build a luxurious large yacht which featured a timeless and innovative design that could travel at high speed even in warm and shallow waters while still providing sophisticated and luxurious accommodation for its guests.

Under Eng. Mubarak Saad al Ahbabi's guidance, Azzam's technical engineering was developed by Lurssen, her exterior design by Nauta Yachts and her interior styling by Christophe Leoni, creating what is, undoubtedly, the most challenging and complex yacht ever built.

Azzam breaks new ground in many ways, in terms of her technology, dimensions and performance. As well as being the largest yacht in the world at an unprecedented 180 metres and still being able to reach top speeds of over 30 knots, she also adds another record in regards to building time having spent a mere three years in build following one year of engineering.

Azzam truly represents a milestone in not only Lurssen's history but yachting history as well.

• Yacht Builder Lurssen Yachts View profile
• Naval Architect Lurssen Yachts View profile
• Exterior Designer Nauta Design View profile
• Interior Designer Christophe Leoni No profile available

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Azzam Superyacht

Azzam Superyacht, delivered in October 2013, replaced the Eclipse Superyacht as the largest superyacht in the world.

Constructor

Fr. Lurssen Werft

Exterior Designer

Nauta Design

Interior Designer

Christophe Leoni

Length of Azzam

October 2013

Two diesel engines rated at 23,000HP

Azzam was launched at Lurssen Shipyard in Bremen, Germany, in April 2013. Upon delivery to its owner in October 2013, the yacht created a significant landmark in yacht building, involving less than three years of construction and one year of engineering activities.

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The owner of the yacht is Sheikh Khalifa bin Zayed Al Nahyan, the President of the United Arab Emirates and Ruler of Abu Dhabi. The yacht’s construction cost more than $600m. The name of the yacht, Azzam, means determination in Arabic.

The exterior design of the yacht was provided by Nauta Design, while interior design was by Christophe Leoni. Fr. Lurssen Werft was responsible for the engineering and construction of the Azzam superyacht. Technical engineering activities were carried out under the leadership of Mubarak Saad al Ahbabi.

Development of the world’s largest superyacht

The yacht was transferred from her original dock at Lurssen Shipyard, measuring 170m, to a larger dock, measuring 220m, in May 2012. Steel cutting for the yacht was held in late 2009.

The yacht successfully completed sea trials in June 2013, prior to its commissioning.

Dimensions of the superyacht

The Azzam measures 180m long, and has a beam of 20.8m and a maximum draft of 4.3m. The hull of the world’s larget yacht is made of steel.

The yacht is larger than the Eclipse by 17.2m. The Eclipse, which was commissioned in 2010, is owned by billionaire Roman Abramovich.

Azzam superyacht has a gross tonnage capacity of approximately 14,000t and features a fuel tank with a capacity of one million litres.

Its main salon measures 29m in length, with its beam measuring 18m. The salon on-board the yacht has an open space featuring no support pillars. The yacht features approximately 50 suites with no large open spaces on the deck, with the interior design of the vessel incorporating the Empire Style.

Azzam superyacht layout and facilities

The interior design of the yacht is highly confidential, but initial photo releases suggest that it features six decks. The rear view of the vessel also suggests that it is powered by jets.

The yacht is capable of providing accommodation facilities for at least 50 professional crew members. Similar to other yachts constructed by Lurssen, Azzam is environment-friendly with decreased carbon dioxide, noise and soot emissions, as well as enhanced fuel-efficiency.

Azzam is also believed to include facilities to use waste heat from the engine to operate the yacht’s desalination system for drinking water. Lurssen has been lauded for being the first yacht-builder to implement this system.

Engine details

The yacht features two gas turbines and two diesel engines with a rated power output of 23,500hp. The yacht can sail at a maximum speed of 30k.

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A Closer Look at the $600 Million Superyacht Azzam

It’s the longest yacht in the world and one of the world’s biggest superyachts. The Azzam is a sight to behold. It’s sleek and slender. Traveling up to 32 knots, it’s fast. The Azzam was commissioned by the President of the United Arab Emirates, one of the wealthiest monarchs in the world. It took three years to build and was launched in 2013. It’s veiled in secrecy. No one knows quite for sure what the interior looks like except for what we’ve heard from French interior designer Christophe Leoni. We do know that the Azzam superyacht has a heliport, a submarine, and a missile defense system. It can travel at fast speeds in warm shallow water. It has a large capacity for guests and crew members. The Azzam is certainly one of the most luxurious yachts of all time. Here is a closer look at the $600 million Superyacht Azzam.

Who owns it?

It took one year to be engineered and three years to build the Azzan superyacht. Built in a Bremman, Germany Shipyard by Lüssen Yachts, the Azzam was launched in April 2013 and delivered to its owner in September of that year. The Azzam was commissioned by Khalifa bin Zayad Al Nahyan, the President of the United Arab Emirates. The expensive superyacht was commissioned as a charter to avoid higher European taxes but will not likely be used as a charter. Khalifa bin Zayad Al Nahyan is said to be worth $15 billion. His family is believed to be worth $150 billion. Khalifa was born in 1948 and was heir to the Abu Dhabi throne. He took on many political responsibilities during his father’s reign. Khalifa succeeded his father as Emir of Abu Dhabi in 2004 and was named the President of United Arab Emirates the following day. He is married to Shamsa bint Suhail Al Mazrouei and they have several children. They reside in the presidential palace and have a private jet. It’s really no surprise that the fourth wealthiest monarch in the world commissioned the Azzam superyacht.

While technically not the largest yacht in the world, the Azzam is certainly the longest. The Eclipse, owned by Russian Roman Abramovich, is larger but falls 57 feet shorter than the Azzam. The Azzam is 590 feet long. Its beam is 68 feet. The Azzam features an unusually short draft that is just 14.1 feet. This helps the yacht gain its speed. Its maximum speed is 32 knots. The Azzam is powered by two gas and two diesel engines and features four pump jets. The Azzam’s interior features an open floor plan with no pillars. The main salon is 29 meters long with an 18-meter beam. There are 18 staterooms that can accommodate up to 36 guests. The Azzam accommodates up to 60 crew members in 30 cabins.

Special Features

The Azzam superyacht has many special features. Some of these features are truly unique. While there is a heliport, there are some other amazing features that come with the Azzam. This superyacht has its own submarine. It also features a missile defense system. It’s believed that the master suite of the Azzam is completely bulletproof.

Engineered by

The Azzam superyacht was engineered by Mubarak Saad al Ahbabi. He was commissioned to design a yacht that was innovative and could travel at high speeds in warm shallow waters. Mubarak Saad al Ahbabi took a year to design the Azzam along with the Italian yacht builders, Nauta Yachts. The end result is a sleek, slender and long yacht with the ability to sail fast. The Azzam is a modern yet timeless boat. Mubarak Saad al Ahbabi certainly created the yacht of its owner’s dreams.

Built by Nauta Yachts

World renown Italian yacht designers, Nauta Yachts helped make the Azzam superyacht a reality. Nauta Yachts worked with engineer Mubarak Saad al Ahbabi to design and build the amazing superyacht Azzam. The company works diligently to create some of the greatest yachts in the world. From the original design through its building, Nauta Yachts designs yachts to be majestic, sleek, powerful and structurally sound. The company also pays attention to detail, honoring the requests of the person who commissions the yachts to be built. In building the Azzam, Nauta Yachts paid adherence to the owner’s instructions to create a long, slender yacht with major security measures as well as a yacht that could travel at high speeds through even warm, shallow waters, according to Boats International.

Interior Design by Christophe Leoni

The interior design of Azzam is complements of French Yacht interior designer Christophe Leoni. While little is know about the interior of the Azzam, its interior design can be concluded through interior designer Christophe Leoni. The actual interior has been kept secret with no known photographs made public. We do know that the main salon has an open floor plan with no pillars to break it up. We do know that Christophe Leoni, through his own style and through the owner’s request, decorated the interior of the Azzam in early nineteenth century French Empire style yet in a relaxed fashion. There are 18 large guest staterooms as well as 30 cabins for crew members. The master suite, we can only imagine, is a luxurious retreat for the President Khalifa bin Zayad Al Nahyan and his wife. The master suite is also said to be completely bulletproof. We can only imagine how enchanting gatherings are on this magnificent yacht in this magnificent atmosphere. The world’s longest superyacht, the Azzam, is an amazing feat of yacht engineering. It’s one of the largest yachts in the world and certainly one of the most luxurious and accommodating. The Azzam is luxurious, sleek and fast. It is certainly a wonderful way for the United Arab Emirate’s President and his family and friends to relax on the sea.

Dana has extensive professional writing experience including technical and report writing, informational articles, persuasive articles, contrast and comparison, grant applications, and advertisement. She also enjoys creative writing, content writing on nearly any topic (particularly business and lifestyle), because as a lifelong learner, she loves to do research and possess a high skill level in this area. Her academic degrees include AA social Sci/BA English/MEd Adult Ed & Community & Human Resource Development and ABD in PhD studies in Indust & Org Psychology.

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Inside Azzam: The Incredible Superyacht

A yacht is arguably one of man’s most beautiful creations to grace the ocean and seas. They are not only gigantic but luxurious, durable, timeless, and innovative in design. One yacht stands out and embodies both luxury and class; Azzam Superyacht. 

Not only do superyachts provide individuals with an ability to experience the world’s oceans unlike any other vessel, they are also a reflection of what’s possible when innovation meets design. From engineering to construction, it’s no wonder superyachts are revered for their beauty and immense capabilities. Yachts which are as long as 78 feet are said to be superyachts, and Azzam fits perfectly in such a class. 

Azzam Superyacht is currently the largest yacht in the world . Its size is gigantic to the point that the paint used to cover its exterior can be used on 38,000 cars. It was launched in April 2013 by Lürssen Yachts, thereby displacing the previous record-holder Eclipse (which is owned by the Russian billionaire and Chelsea football club owner, Roman Abramovich) as the largest yacht in the world. 

Specifications of Azzam Superyacht

This phenomenal Superyacht took a whopping four years to build , involving the efforts and professionalism of the world’s most experienced. Azzam’s yacht design is considered a massive achievement as it was both complex and challenging to execute, with such finesse and excellence. 

The strenuous construction and humongous human resources needed to build this 590-feet-long superyacht has resulted in the creation of one of the world’s finest superyacht. 

However, the goal wasn’t to build the biggest yacht in the world but rather to combine luxury, comfort, balance, elegance, and functionality in one masterpiece.

Luxury & Interior

While the exterior of a yacht may appeal to some, the most elegant features lie in its interior. Christophe Leoni designed Azzam’s interior and modelled it after a relaxed French Empire style. With this masterpiece, Azzam “eclipsed the Eclipse” in style, luxury, and prowess.

This incredible Superyacht boasts approximately 50 suites, can accommodate 36 guests, and needs a crew of 60 people. Its exquisite complexity and class are unique and astonishing. Each cabin is laden with a certain feel of royalty, style, and comfort.

Engineer Mubarak Saad al Ahbadi supervised Azzam’s technical engineering. What’s more, the superyacht was developed by Lürssen and had its exterior completed by Nauta Yacht. What’s more, Azzam boasts a top speed of 31.5knots, which is achieved thanks to her innovative water-jet propulsion system. This yacht also has a missile defense system! 

In conclusion

The Azzam sits at an estimated US $600M in value, which is about $100million more than Eclipse. This isn’t surprising when you consider its ground breaking technology and the immense value it offers. Indeed, three years of building and one year of engineering didn’t go to waste. Azzam is unparalleled, and its elegance is unlike anything else!

For more information about the range of superyachts, visit our website or get in touch .

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Iconic yachts: Inside the design journey of Lürssen's record-breaking 180m superyacht Azzam

At the time of her launch in 2013 , 180m Azzam was both the longest and biggest yacht in the world – a crown she was to wear for six years. It was only the launch of expedition vessel REV Ocean in late 2019 that pushed Azzam into second place, while her huge volume of 13,136GT is only eclipsed by Dilbar (2016).

In her livery of pure white paint, Azzam remains one of the world’s most impressive yachts. She was built by Lürssen for the Emir of Abu Dhabi to an initial concept from Emirati engineer Mubarak Saad al Ahbabi. Astonishingly, given her size and extreme complexity, she took just three years to build.

“She truly represents another milestone in not only our history, but yachting history as well," said Lürssen managing partner Peter Lürssen proudly, just before she hit the water.

And yet, despite her extraordinary dimensions, this was a yacht initially designed to measure “just” 145m overall. Designer Mario Pedol of Nauta Yachts says that the boat grew as the brief progressed. He was responsible for her sleek exterior styling, maintaining elegant proportions, and takes it as a compliment when people say that Azzam doesn’t look her full 180m.

The exterior lines look just as modern today as they did when she was built. Naturally enough, the owner wanted a “timeless” design – something Pedol has certainly delivered. “ Azzam  features balanced, modern architecture composed of straight lines and proportional volumes, which are some of the main design principles of Nauta Design,” Pedol told Boat International. At the time of commission, the studio’s biggest design was the 90m Light 90, whose design is said to have inspired Azzam .

Interior design work was commissioned from renowned French designer Christophe Leoni, to a brief that called for a turn-of-the-century Empire style. He is better known for his architectural work, and had already worked on some of the Emir’s homes. Back in 2013, he admitted: “Though yachting is not my main area of business, I thoroughly enjoyed the cooperation with Nauta and Lürssen.”

Detail of the yacht’s interior is still a closely guarded secret, although it is believed to mirror the Emir’s homes. Wooden furniture is very much in evidence, inlaid with mother-of-pearl and intricate marquetry. Amongst many other features, the yacht’s interior boasts a vast main salon measuring 29m long and running the full 18m beam of the boat. It is an entirely open-plan space engineered such that there are no pillars. It also offers a “golf practice room” among its fitness facilities.

Engineering was a big part of this project and tested the Lürssen team to the maximum. The yacht had to remain comfortable in the warm waters and high temperatures of the Gulf region. She also required an unusually shallow draft of 4.3m for ease of manoeuvring. That meant the use of pump jets instead of propellers. But the brief also called for speed, and so Azzam is specced with twin gas turbines and twin diesels for a combined output of 94,000hp. It’s enough to get this huge vessel up to more than 30 knots!

Azzam in numbers

Beam : 20.80m

Draft : 4.30m

Guests : 36

Crew : 70-80

Engines : 2x 26MW gas turbines, 2x 9MW MTU diesel engines

Top speed : 33 knots

Builder : Lürssen

Designer (ext): Nauta Yachts

Designer (int): Christophe Leoni

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17 Best User Research Newsletter To Read in 2024

Hannah Clark is the Editor of The Product Manager. Following six years of experience in the tech industry, she pivoted into the content marketing space. She’s spent the better part of the past decade working in marketing agencies and offering freelance branding and content development services. Today, she’s a digital publisher who is privileged to work with some of the most brilliant voices in the product world. Driven by insatiable curiosity and a love of bringing people together, her mission is to foster a fun, vibrant, and inspiring community of product people.

Discover best user research newsletters with insights on UX design, user behavior, research methodologies, and industry trends to keep you informed and ahead in your field.

User research newsletters are absolute godsends for honing your craft. There are so many nuances and schools of thought in this field, and great newsletters allow you to take in a variety of perspectives on topics related to, well, taking in a variety of perspectives!

Here's a summary of each newsletter to help you understand who it's for and why it's valuable.

Best User Research Newsletter Shortlist

Here is the shortlist of the best user research newsletters that I believe are worth joining in 2024:

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• User Research Academy — For in-depth user research articles
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• The ¼″ Hole — For practical user research tips
• User Interviews — For participant recruitment strategies
• UX Matters — For comprehensive UX research discussions
• User Research Bi-weekly — For bi-weekly user research updates
• Pixels of the Week Newsletter — For design and research highlights
• UX.EMAIL — For UX research and design news
• Boagworld — For digital strategy and UX insights
• UX Design Weekly — For weekly UX design and research news
• People Nerds — For user research case studies
• UX Notebook Newsletter — For UX career advice and research tips
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Find more details about each newsletter below.

Overview Of The Best User Research Newsletter

1. user weekly — for weekly user research insights.

The user weekly newsletter by Jan Ahrend provides cutting-edge updates on UX research trends and GenAI applications, as well as curated user research articles and podcasts from hundreds of sources around the internet.

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Why Subscribe:  

User Weekly offers updates on the newest techniques and trends in UX research, such as utilizing ChatGPT and other AI tools, including in-depth articles, videos, and conferences, in a thorough rundown in just a few minutes. Additionally, subscribers will have access to cutting-edge resources, practical applications, and best practices, which enable them to stay ahead of UX developments.

2. User Research Academy — For in-depth user research articles

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User Research Academy provides access to in-depth articles, practical project walk-throughs, and curated resources, including the most creative and informative user research content. Subscribers also gain exclusive access to the Dear Nikki podcast, which offers personalized advice on user research challenges. This newsletter combines expert insights, real-world applications, and community-driven discussions

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Nielsen Norman Group (NN/g) newsletter delivers the latest usability, design, and UX research articles, offering authoritative insights and practical guidance based on their extensive research and consulting experience.

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Nielsen Norman Group's newsletter offers unparalleled access to expert insights from leading UX researchers like Jakob Nielsen and Don Norman, ensuring you stay updated with the latest trends and best practices in user experience. The newsletter provides diverse, actionable content, including in-depth articles, videos, and exclusive resources, helping you apply cutting-edge methodologies and frameworks in your work. 

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The ¼″ Hole is a Substack newsletter focused on user research and UX, delivering detailed articles on research methodologies, industry trends, practical guides, opinion pieces, and creative approaches to UX challenges.

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The ¼″ Hole immerses you in the evolving landscape of UX research with detailed explorations of industry trends, actionable frameworks, and innovative problem-solving techniques. The newsletter covers everything from strategies for building a UX portfolio without formal experience to understanding the impacts of industry changes like layoffs. Each edition is designed not only to inform but also to engage you in meaningful discussions.

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The User Interviews newsletter features detailed case studies highlighting real-world applications of UX research, offering practical insights into how strategies are implemented. It includes guides tailored for startups and advanced readers, covering everything from basic research methods to complex analysis techniques, helping everyone enhance their skills. 

The newsletter also promotes webinars and live events, offering opportunities to learn from industry experts and stay engaged with current discussions. Additionally, it provides curated job listings and career resources to help subscribers advance their professional development.

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The UX Matters newsletter by Pabini Gabriel-Petit offers in-depth content on key UX topics and delivers practical advice, best practices, and strategic insights. It covers a wide range of subjects, from actionable tips to emerging trends in digital experiences.

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UX Matters provides expertly curated content that covers every aspect of User Experience, from practical how-tos and best practices to in-depth thought pieces on strategic and emerging trends. It offers detailed case studies that reveal the real-world application of UX principles, critical book reviews to keep you updated on essential literature, and comprehensive event coverage that distills key insights from major industry conferences.

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Creating Personas from User Research Results

When you’re in the beginning stages of your design project and you have just finished some highly informative interviews and observations in the context of your users, your head is full of impressions. You have a feeling for the different types of users who exist, and you have heard some similarities in their stories that you feel should guide the design process . But how do you get these impressions out, into the minds of your co-designers and the client? Personas are very powerful tools that will help you do just that. They are commonly used by design teams around the world, and have been proven to be very effective. Let us show you the best practices in developing these design deliverables, so your user research results can work their magic.

In her Interaction Design Foundation encyclopedia chapter on personas, leading specialist in personas Lene Nielsen describes four perspectives that your personas can take to ensure that they add the most value to your design project: goal-directed personas, role-based personas, engaging personas, and fictional personas. Here, we’ll explain the engaging personas in more detail, and show you how to implement them in scenarios , because this perspective is most useful when you want to establish empathy for the user in your fellow designers or clients.

“The engaging perspective is rooted in the ability of stories to produce involvement and insight. Through an understanding of characters and stories, it is possible to create a vivid and realistic description of fictitious people. The purpose of the engaging perspective is to move from designers seeing the user as a stereotype with whom they are unable to identify and whose life they cannot envision, to designers actively involving themselves in the lives of the personas.” — Lene Nielsen

Evoking Empathy with Engaging Personas

Developing an engaging persona starts with user research . Collecting insights about the social and cultural backgrounds of the users, their psychological traits, their feelings of frustration, and their goals will help you develop a broad knowledge of the users. But that’s not enough! In the personas, the data you collect should be balanced with some fictitious information that evokes empathy. Just compare the following two user descriptions, to get an understanding of what we mean.

Description of the target group of a social media platform for seniors, based on research results only:

Single elderly inhabitants of the Timbuktu region

Living independently in the house they own

Children living at a distance with their families

Are feeling loneliest when they have to eat alone

Description of an archetypical user of a social media platform for seniors, including some fictional elements:

Mrs. Green is 68 years old, and always loved cooking for her husband. Since he passed away, she has been living alone in her house. Her children are all grown up, and are living outside the Timbuktu region with their families. They only come to visit her every other week. Mrs. Green doesn’t want to bother them more, since they have busy lives with their work, children, and friends. She often feels lonely when there’s no-one around, especially during meal times. She hates sitting at the table all by herself, so she doesn’t cook as often as she used to. Sometimes she just has a sandwich in front of the television.

Both descriptions are based on the same research data. The first is not incorrect, but is far less helpful when you want to evoke the same empathy you have developed for the target group, in your fellow designers or client. Once you start putting this data in context, the archetypical user will come alive as a person they can feel for. An image of the user in context will help you strengthen this effect even further, as will some other elements that you should include in a persona.

Author/Copyright holder: Kimberly B. Copyright terms and license: CC BY-ND 2.0

An image of the user in context will help make the description above come alive even further. Just imagine that this is Mrs. Green, alone in her house. As such, she is the sole occupant of a dwelling in which the environment may tend to be very quiet, dark, and likely to bring her down.

Elements to Include in a Persona

As you want to use personas throughout the whole design process, to remind all people involved of the people you’re developing your products for, you don’t want to create voluminous documents that nobody would want to read. You want to focus on creating easily accessible overviews that instantly let the most important insights stand out. Ideally, you would print them out and hang them on the wall of your workspace, to glance over every time you’re thinking about a design decision you need to make. We’ve already touched on the importance of placing the dry research results into context and using an image to make them come alive. Now, let’s have a look at some other elements that experts incorporate in their personas and see how they combine to make an inspiring representation.

Aurora Harley, User Experience specialist at the Nielsen Norman Group, explains that there are six common pieces of information that make up a persona:

Name, age, gender, and an image of the persona, preferably including some context in the background

A tag line, indicating what the persona does or considers relevant in his or her life

The experience and relevant skills the persona has in the area of the product or service you will be developing

Some context to indicate how he/she would interact with your product or service (e.g., the voluntariness of use, frequency of use, and preferred device)

Any goals, attitudes, and concerns he/she would have when using your product or service

Quotes or a brief scenario, that indicate the persona’s attitude toward the product or service you’re designing. If the persona already uses an existing product or service to meet his or her needs, you might describe the use of that here.

These elements can then be combined into a layout, one that is the same for every persona you create in a project. As you’ll most likely develop more than one persona for a design problem, to cover the whole breadth of your user group and the diversity of characteristics in it, keeping to one layout will help you communicate the variety in personas clearly. Below is an example of what such a layout could look like, when filled with the research data and fictional components.

Author/Copyright holder: Zumio. Copyright terms and license: CC BY-NC-SA 3.0

Example of a persona that shows the six main elements you should include. Name, age, gender, tag line, experience, and skills are placed on the left-hand side. The middle column focuses on the context to indicate how—in this case—she would interact with a product or service. Finally, on the right-hand side, some goals and concerns are shared, as well as a short scenario to indicate the persona’s attitude.

For your convenience, we’ve created a template that you can use to create your own personas. Download a printable PDF here:

Creating the Right Balance

It might take some practice to get the balance between research data and fictional details just right. In the end, you want to enhance empathy for people who actually form your target group. Without the research data, nobody in real life will use your designs; without fictional details, nobody in your design team will remember whom you’re designing for. On the other hand, with too much research data, your design project loses its focus, and with too many fictional details, your persona loses its credibility . So, it’s important to pick precisely the right information to show in a persona. To do that, you only have to decide if a piece of information is relevant when making a design decision. It sounds so simple, but let’s explain it with an example.

“Each piece of information should have a purpose for being included: if it would not affect the final design or help make any decision easier, omit it.” — Aurora Harley, user experience specialist at the Nielsen Norman Group

Just imagine that you’re creating this social media platform for seniors that we were discussing earlier. Knowing what media devices your persona uses is highly relevant, as it influences whether you are mainly developing it for mobile or desktop use. This information should come from research data rather than your imagination. Besides that, understanding the daily rhythm of a senior using your platform would also be relevant, as you want your design to fit into this flow seamlessly. However, while this information is also based on research, you will present it best in a mixture with some fictional details. You will then have a short story that will help others imagine what it would be like to be your persona. Given not only a face to the issue but also a narrative , your readers will be catapulted into the reality your users face, and the scale of the problem you’re addressing.

On the other hand, knowing what newspapers your persona reads might not be relevant in your design project at all, unless research shows that your target group uses the personal advertisements (those short advertisements you can place to find companionship) as a solution to their current feeling of loneliness. In that case, you can select a newspaper that would fit the overall impression you want people to have from this persona to include in your overview. Some newspapers will mainly target highly educated liberal people, whereas others will target lower-income conservative groups.

Author/Copyright holder: htraue. Copyright terms and license: CC0

In the seniors’ social media platform case, where the aim is to solve feelings of loneliness, including information on the type of newspaper the persona reads is only relevant when research shows that the target group uses personal advertisements to find companionship. Then, you can add some fictional information. You can use the type of newspaper to reflect the type of reader that this persona represents.

Going overboard with the fictional details can make your persona less credible, especially when the details are irrelevant to the design process. In the senior social media platform case (well, in most cases probably), it would, for example, not make much sense to include a description of Mrs. Green’s favorite candy. An archetypical user will not be defined by his or her candy preferences, and you are unlikely to be able to use this as a guiding principle for your design decisions. Including this detail will stand out so much that it will make your fellow designers and/or client question whether other parts of the persona are based on a solid understanding of the users. Worse than that, it may even give rise to derision—just think; would Mrs. Green’s preference for Gummy bears over, say, brandy-balls have any real bearing on the mind-crushing sense of being alone she experiences when peering through her lace curtains on a typical weekday mid-afternoon? So, think like a storyteller—make the details matter to the story. Each attribute needs to pull its weight in portraying the persona’s world, motivations , fears, hopes, etc.

Another balance to consider is the one between short and to-the-point statements and longer, more flowing scenarios. As you want to achieve an overview that communicates the persona’s characteristics clearly, you need some shorter elements such as bulleted summations, sliding scales, or tag clouds. At the same time, you will want to engage your colleagues and clients and make them empathetic to the user. For that, you will need the scenario-part of the persona to be sufficiently descriptive and sizable.

The Take Away

Creating personas is a powerful way to make the user group come alive to your design team members and clients. Developing an engaging persona starts with user research. Then, you balance the data you collected with some fictitious information that evokes empathy. When developing a persona, you should strive for a good balance between research data and fictional details to ensure credibility and applicability. Also, the balance between short and to-the-point information, and more elaborate scenarios is important for overview and engagement.

A good persona includes six main elements:

Name, age, gender, and an image

The experience and relevant skills

Some context to indicate the interaction

Any goals, attitudes, and concerns

Quotes or a brief scenario

References & Where to Learn More

Hero Image: Author/Copyright holder: Travis Isaacs. Copyright terms and license: CC BY 2.0 Course: User Research – Methods and Best Practices Aurora Harley, Personas Make Users Memorable for Product Team Members , 2015:

John Pruitt and Tamara Adlin, The Persona Lifecycle: Keeping People in Mind Throughout Product Design , 2006

Alan Cooper, The Origins of Personas , 2008:

Human-Computer Interaction: The Foundations of UX Design

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The field of user experience has a wide range of research methods available, ranging from tried-and-true methods such as lab-based usability testing to those that have been more recently developed, such as unmoderated UX assessments. While it's not realistic to use the full set of methods on a given project, nearly all projects would benefit from multiple research methods and from combining ...

UX Research Cheat Sheet. Summary: User research can be done at any point in the design cycle. This list of methods and activities can help you decide which to use when. User-experience research methods are great at producing data and insights, while ongoing activities help get the right things done. Alongside R&D, ongoing UX activities can make ...

A Guide to Using User-Experience Research Methods. Kelley Gordon and Christian Rohrer. August 21, 2022. Share. Summary: Modern day UX research methods answer a wide range of questions. To help you know when to use which user research method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development ...

A Guide To UsingUser-Experience Research MethodsSummary: Modern day UX. esearch methods answer a wide range of questions. To help you know when to use which user-research method, each of methods is mapped across dimensions and over. which-ux-research-methods/A Landscape of MethodsThe field of user experien.

NN/g principals pioneered many of the UX research methods which have now become the standard best practices. Today we continue testing designs with real users, applying methods ranging from eyetracking, to diary studies, to in-person and remote usability testing.

The chart illustrating where the 20 popular research methods appear along the aforementioned dimensions. In the second reading "Cultural Probes" we follow three designers, Bill Gaver (the ...

Include diverse users Track usability bugs Make training information ACTIVITIES Pay attention to user sentiment Reduce the need for training Communicate future directions Recruit people for future research NNGROUP.COM Bold methods are some of the most commonly used.

User research is used to understand the user's needs, behaviors, experience and motivations through various qualitative and quantitative methods to inform the process of solving for user's problems. As Mike Kuniaysky puts it, user research is: "The process of understanding the impact of design on an audience.".

UX (user experience) research is the systematic study of target users and their requirements, to add realistic contexts and insights to design processes. UX researchers adopt various methods to uncover problems and design opportunities. Doing so, they reveal valuable information which can be fed into the design process.

User research is the methodic study of target users—including their needs and pain points—so designers have the sharpest possible insights to make the best designs. User researchers use various methods to expose problems and design opportunities and find crucial information to use in their design process. Discover why user research is a ...

Summary: The goal of user research is to identify ways to improve a product's design based on evidence rather than opinions. Modern day UX research methods answer a wide range of questions. To help you know when to use which user research method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development ...

The idea behind rapid prototyping is to get your designs in front of users early and often. Rapid prototyping is done iteratively, in a three-step process: Prototype — Create interactive mockups of your interface. Review — Test the prototype with users. Refine — Make adjustments based on feedback.

Managers and UX Leads Have, on Average, 10 Years of Experience. People who were in a manager or leadership role had, on average, 10 years of UX-related experience (n=95, mean=10.4), but the responses were fairly well-spread (SD=6.3); the most number of years in the field for managers was 23, and the fewest was two.

The User Research Academy newsletter . User Research Academy by Nikki Anderson offers resources like articles, guides, podcasts, and methodologies to enhance user research practices and career development. ... (NN/g) newsletter delivers the latest usability, design, and UX research articles, offering authoritative insights and practical ...

User Interviews 101. Maria Rosala and Kara Pernice. September 17, 2023. Summary: User interviews help you learn who your users are, what their experiences are like, and what they need, value, and desire. A user interview is a popular UX research method often used in the discovery phase. User interview: A research method where the interviewer ...

The Take Away. Creating personas is a powerful way to make the user group come alive to your design team members and clients. Developing an engaging persona starts with user research. Then, you balance the data you collected with some fictitious information that evokes empathy.

A Guide To UsingUser-Experience Research MethodsSummary: Modern day UX. esearch methods answer a wide range of questions. To help you know when to use which user-research method, each of methods is mapped across dimensions and over. oduct-development process.A Landscape of MethodsThe field of user experien.

Get weekly UX articles, videos, and upcoming training events straight to your inbox. Research-based articles about user experience (UX), interaction design, web usability, user testing, and UI/GUI design by Nielsen Norman Group authors, including Jakob Nielsen, Don Norman, Bruce 'Tog' Tognazzini, and other group members.

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More complex studies involving multiple types of participants, or comparing multiple designs, can range up to $80,000 to $150,000 USD. Contact us to learn more about User Testing: [email protected] . +1 (415) 636-5011. Subscribe to Our Newsletter. Get weekly UX articles, videos, and upcoming training events straight to your inbox.

Ebun Omiwole, Arizona State University, Phoenix, Arizona. "This workshop provided a good overview of all of the user research methods that are used in the field of UX. Christopher Rohrer was obviously an expert in the field and was able to answer all questions that students had, even on obscure research techniques.

A research-project plan is a living document that is shared and updated as needed. After your study, edit the plan to serve as the record of your research method. Plans take the work away from your limited memory and provide a convenient place to keep track of the many documents generated by each project.

Usability testing is a popular UX research methodology.. Definition: In a usability-testing session, a researcher (called a "facilitator" or a "moderator") asks a participant to perform tasks, usually using one or more specific user interfaces. While the participant completes each task, the researcher observes the participant's behavior and listens for feedback.

NN/g's UX Certification is not accredited. It has been developed and administered by Nielsen Norman Group since 2014. We continuously improve our courses and exams to ensure they accurately assess the knowledge gained in our training. Over 500 companies have sought our training and UX Certification for their employees.

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KAOS yacht (formerly JUBILEE and AL MENWAR) is an award-winning superyacht that was recently refitted with a completely redesigned interior.

At 110 metres (361ft) and 4,523 tons, she was the largest yacht ever built in the Netherlands at the time of her launch in 2017.

The vessel was recently spotted off the coast of southern Spain before dropping anchor in the beach town of Marbella.

Kaos yacht interior

The interior of the motor yacht was originally designed by Sam Sorgiovanni who is originally from Australia and aims to unite practicality with beauty through his unique designs.

The vessel was made completely wheelchair accessible including elevators and barrier-free access to all decks. 

The process took a year and with the help of the British designer Reymond Langton, the interior was transformed.

KAOS has room for 31 guests in 16 cabins. This includes a lavish owner’s suite which consists of two separate bedrooms.

There are also four VIP suites and ten standard suites with ensuite bathrooms. All guest cabins are located on the upper deck. 

45 staff distributed across 24 cabins find space on the lower levels of the vessel. Only the cabins for the captain and first officer are located on the bridge deck.

The KAOS yacht was designed with maximum comfort in mind. Her interior includes lavish facilities such as a spacious elevator, a steam room, a full gym, as well as an indoor beach club.

Originally she was constructed with Middle Eastern design in mind which includes features such as a large majelis, which is a dedicated seating and entertainment area meant for hosting guests.

The KAOS yacht also has a large cinema, a sauna, and full spa facilities. Below the deck, there is a separate crew gym and a small hospital in case of medical emergencies.

The interior design can be described as lavish and luxurious. White and blue carpeted floors with intricate designs compliment the exterior of the vessel and its signature aqua color.

Golden accents and cream upholstery go well with the wooden elements such as the teak flooring.

Opulent furnishing with many indirect lighting accents creates a feeling of coziness and luxury. 

Specifications

At the time of her launch in 2017, the KAOS yacht was the largest yacht ever built by the custom yacht builder Oceano as well as the largest yacht built in the Netherlands.

At a length of 110 meters (361ft), a beam of 16.4 meters (53 ft), and a maximum draft of 4.4 meters (14.5 ft), she is currently ranked as the 39th largest motor yacht in the world, together with motor yachts ANNA, RADIANT and AL RAYA who measure the same length.

She displaces 4,523 tons and is known for her unusual design, which is very sleek and minimalist.

KAOS can reach speeds of up to 19 knots with an average speed of 15 knots which is not the fastest in her weight category but still impressive for her large size.

As expected from Oceano, she was constructed primarily from aluminum and steel and has a fuel capacity of 391,000 liters as well as a 230,000-litre freshwater tank. She is powered by impressive MTU engines fuelling two propellers.

The KAOS yacht can host 31 guests in 16 cabins as well as 45 crew in 24 cabins. Her maximum range is estimated to be somewhere around 5,000 nautical miles.

The KAOS yacht is an exceptionally beautiful yacht that was built prioritizing modern and minimalist design.

Lobanov Design is responsible for her eye-catching exterior, which focuses on futuristic elements combined with optical illusions. 

Established in 2007, this design studio is known to be young, offering unique perspectives and modern approaches.

She was built with curved lines in mind incorporating elements of glass and metal in a nautical context.

Her all-around glass fronts create an optical illusion letting the yacht appear to have several more decks than she actually has. 

The so-called trompe l’oeil effect lets KAOS appear sleek and elongated, setting her apart from traditional yacht design. Her designer Lobanov describes the modeling process for KAOS.

“The 3D modeling was quite a challenging task, which pleased my mathematical part of the brain. Each of the layers meets and splits under certain rules, which can be noticed from different angles.”

Her exterior is white with light blue accents, which are contrasted by the many darkly tinted windows.

She has four decks, the largest of which is the aft which has a sizable swimming pool with a built-in aquarium and seating areas.

Several smaller decks are located on higher levels, although most of them are hidden in shaded areas. 

Close to the top of the superstructure, a small jacuzzi is situated, allowing guests to enjoy incredible views while relaxing.

At the bow, a helipad is located, including refueling facilities for small to medium-sized helicopter aircraft. Below the helipad, the mooring deck is cleverly concealed for aesthetic purposes. 

At the stern of the vessel, the KAOS yacht has an extendable swimming platform that can be closed completely when the yacht is underway.

This platform leads directly to a lounge area inside the yacht, complete with a state-of-the-art entertainment system, TV, and storage space.

On the starboard side of the aft, there is a separate platform for docking tenders and releasing water toys.

KAOS also possesses a modern underwater lighting system and state-of-the-art stabilizers for the comfort of guests when the vessel is underway or at anchor.

Toys and equipment

The KAOS yacht carries at least two tenders, one of which almost looks like a miniature version of the main vessel with the same blue and white design and tinted windows.

They were built by Pascoe International , a renowned company specializing in tenders for superyachts. 

She carries a wide array of water toys, including several jet skis, water bobs, and paddleboards.

Previous names

Originally the KAOS yacht was built in the Netherlands by Oceano under the name SECRET III. Upon her launch, she was officially named JUBILEE and then renamed AL MENWAR by the royal family of Qatar, the House of Thani. 

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• Igor Lobanov
• Nancy Walton Laurie
• Sam Sorgiovanni

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