yachty on the radar

After Drake and Lil Yachty, Rap Show ‘On The Radar’ Plans to Keep the Hits Coming

By Mankaprr Conteh

Mankaprr Conteh

This summer, hip-hop channel On The Radar was on everyone’s radar as it rose to become one of the internet’s finest purveyors of freestyle videos and interviews, reaching a new high with a Drake appearance featuring buzzing U.K. rap star Central Cee . Both traded bars at the show’s New York studio, shrouded in its signature green-means-go lights. Beyond producing the best music meme of the season (Drake slurring “combination” in one of his infamous accents during the song’s intro) it also produced one of the hottest rap songs of the summer. The internet moves quickly, though — in another life, the song would still be ringing off everywhere, but even On The Radar has kept it moving. Lil Yachty teased his own freestyle days ago and it arrived on October 6, meaning OTR snagged yet another hitmaker having a career-redefining moment, with Yachty still shapeshifting after a decade as one of rap’s most enthralling weirdos.

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So it started off with us just going into our back catalog of freestyles, seeing who produced some of these records that were our friends, so we could easily get them to sign off on it. And then of course, the artists who we’re friends with that would easily sign off on it. The goal for the year was to drop 300 records on streaming. And we’ve done about maybe, I think I counted the other day, it’s around 125 to 130, but we’ve done a pretty good job of that so far. We’ve also used that opportunity to build and grow into live EPs, which we started off with our friend wolfacejoeyy , who’s blown up off our platform twice. So we did a whole live EP with him. My dad used to have the Nirvana MTV Unplugged Live DVD that we used to watch all the time. So it brought me back to that. 

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So the goal is not necessarily to sign artists to contracts for projects, but t o do singles, EPs, stuff like that? Gabe: We do want to eventually sign artists down the line and then Tobby will one day move into more of a management position for artists. But right now we don’t have the necessary funds that we need to make that happen where it makes sense to sign artists. So until then, it’s just like, let’s just put out dope music and just let that ride and see what happens. The most music we ever dropped on a Friday was 14 singles.

John Nurse: The thing is we distribute through ourselves. So a lot of people been on our line stuff as far as distribution, like [proposing a joint venture with a major label] so we’re trying to look for the right situation, but right now we’re going to do it all ourselves.

What would doing everything you’ve set out to do look like? Gabe P: There’s no angle. It’s just like what’s next? Because if I set an angle for myself, then I’m limiting myself. You know what I’m saying? Drake was just a stepping stone. You could ask [Tobbylola and John], a week after the Drake thing went up, they’re like, “so are you feeling it?” And I’m like, “cool.” Oh, it’s number one on RapCaviar . I’m like, okay, that’s cool. We got shit to do.

With the Drake freestyle on DSPs, did your labels put that out together? John: No. You don’t really tell Drake how to move, but there was good collaborative effort. We worked with the label to get it out there. We had some terms and demands. They told us what they could do and we met in the middle.

Tobbylola, tell me about your path. Tobbylola: I was working in media since I graduated from high school. I was writing for my school’s newspaper. Then when I went onto college, I had the opportunity to start interning at Hot 97. Then at a point I started writing for The Source and then for Lyrical Lemonade. One day I started doing press runs to assist artists. I was working with Boston Richie at the time, and I wanted to bring him to Gabe’s platform. So I had hit up my friend Shauna James from Atlantic Records, and I was like, “Hey, can you connect me with him?” And she did. And I brought Richie over to him and I was like, “I see your set-up here. It is cool. I feel like I could bring some structure.” I felt like I got artists from writing for Lyrical, so I could probably bring them over there. And I was like, “let’s just cook up.” One day Gabe just called me and was like, “Hey, I got my studio now. So you said you want to help me with scheduling, let’s just try for a week.” And then we just tried for a week and then to now they’re obsessed. They haven’t let me go since. But really we just created a family. I just saw there was stuff that was missing there. And then I tried to just be that person to just come on board and really just connect the dots where it made sense

John: A few people have asked me, “You don’t want to go back to the majors?” I’m like, yeah, no, because over there you have to do so much just to get recognized and just to move up, as opposed to now I’m at the head of an independent level and doing bigger things than I would’ve had responsibility for over there.

They’re very steeped in their tradition. It’s like, media publications are like that too, right? John: Especially radio. I used to work in promotions. A lot of people that were there when I was there in 2013, ’14, they’re all still there now. And respectfully, it’s great to hold a job. I ain’t trying to take nobody out. But also there’s got to be some type of balance where you got a lot of young people and the old people to coincide.

Tobbylola: I think that’s what makes On The Radar so different is because really this is a team that was like, we’re all just coming together now, just trying to make things make sense. It’s really not no old head who’s on top of us [saying] “Do this, do this.” The old head really is Gabe.

Gabe P: The old head really is John.

Tobbylola: No, you know I didn’t want to say that. But if you saying whose brand, who calls the shots, obviously it’s Gabe’s brand.

Gabe P: And there’s no one who’s been this young who’s had this much impact on the culture in such a short period of time. You know what I’m saying? I’m not knocking anybody, but I’m saying that there hasn’t been someone who maybe since Angie Martinez or early days of Stretch and Bobbito — they was in college really when they were putting on with Wu-Tang and Biggie and all them, they were the youngest. But since that era of radio, Angie and Flex, no one this young has had this much of an impact on the culture in this type of period of time. And who has given you Drake, Ice Spice, all on the same platform all while maintaining…yeah, Drake was on the platform, but we’re someone dropping today on the platform who has 4,000 followers on the ‘Gram. Nobody does that. Nobody thinks to do that. 

Gabe: I found [Bronx drill rapper] Kay Flock, I did Kay Flock’s first interview. I found B Lovee and Dougie B, I did their first and only interview where all three of them are together. That was the start of everything. DThang , I brought people DThang, I brought people Ice Spice.

John: Literally broke Ice Spice.

Gabe: Literally broke Ice Spice, you know what I’m saying? I did GloRilla’s first-ever New York City interview, you know what I’m saying? So there’s a lot of things that we’ve done that have just paved the way for a lot of other things.

Tobbylola: And then we’re super humble on top of that. It’s so many platforms. For me, I personally feel like we have a team that’s so grateful.

I think y’all are interesting because there are performances, but then there are also interviews. What is the relationship between the two? Being a media platform that does journalistic work and performance work? Gabe P: I mean, I came up under Angie Martinez and I feel like, I don’t really need to say more than that. I feel like hip-hop media right now is everybody wants clicks. Gabe:

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John: And a lot of that also comes from the niche that we have at On The Radio. You catch somebody young and early, you build that relationship through time and trust through time. So they know what they getting into when they come to you. Like, oh no, that’s my mans, he wouldn’t do that to me . And that’s a fact. He wouldn’t do that to you.

Tobbylola: And let Drake’s previous press run in New York be a testimony that these artists, they want to hit these newer platforms. What y’all need to understand is the music industry is changing. The platforms that are catering to the artists are changing as well. And it’s your best bet to probably adapt to how this industry is changing, rather than hating on the new platforms that are creating their own thing.

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Lil Yachty Leaks Reference Track For Karrahbooo's "On The Radar" Freestyle

Lil Yachty was not playing around on Thursday night. The rapper decided to stop playing nice with his former signee, Karrahbooo, and put her on blast. He not only hopped on Instagram Live to call her out for being "verbally abusive," but he pulled the rug out from her in terms of writing ability. Lil Yachty claimed that he wrote all of Karrahbooo's verses when she was with Concrete Boys. This includes verses on her albums and EPs, as well as freestyles. Fans were understandably shocked by this claim, but Yachty went and provided evidence.

Lil Yachty leaked the reference track for Karrahbooo's "On the Radar" freestyle within hours of his rant. The freestyle is nearly identical, give or take a few pauses. It's a bit hard to make out everything that Lil Boat is saying, but the flow and the instrumental are identical. It's damning evidence, with regards to the notion that Lil Yachty has been propping Karrahbooo's career up. The reference track was just the tip of the iceberg, though. The rapper claimed that Karrahbooo was actually $900K in the hole with him, and needs to quiet down before he starts dropping receipts.

Read More: Lil Yachty Re-Follows Drake On Instagram Following Intense Fan Speculation

Lil Yachty Claims Karrahbooo Owns Him $900K

Lil Yachty responded to a rumor that he'd been stealing money from Karrahbooo, so he felt compelled to state that the opposite is true. "This the problem with you new artists," the rapper said during his IG rant. "Y'all get popping online, and then you become more popular than your actual music." Yachty went on to claim that Karrahbooo owed him, in both exposure and in dollars. "You $900K in the hole," he revealed. "And I got every f*cking receipt, and Ima post it, I dare you, try me." Lil Yachty also threatened to reveal how much Karrahbooo has made via streaming, which he implies is minuscule compared to what he's owed.

"Nobody would even know who the f*ck Karrahbooo was if it wasn't for me," Lil Yachty asserted. "I've been nothing but loving and caring... I paid your bills and gave you money." The rapper completed his rant by getting aggressive and expressing confusion over Karrahbooo's arrogance. "What the f*ck are we even talking about, bro," he asked. Karrahbooo has yet to respond to Lil Yachty's rant, but the leak, coupled with the claims of owed money, do not look good for her. The situation continues to get more and more messy.

Read More: Karrahbooo Fan Claims That Lil Yachty Bullied Her Out Of Concrete Boys

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Meet the Members of Lil Yachty’s Concrete Boys Crew

Here’s a breakdown with everything you need to know about each of the members in Lil Yachty’s collective.

Lil Yachty is determined to keep rap collectives alive with his eclectic Concrete Boys crew.

Over the past couple of years, he’s been assembling a collection of artists—Karrahbooo, Camo!, Dc2trill, and Draft Day—who each reflect the new and exciting sound that has been bubbling in the South.

Draft Day is the first ‘Crete signee who can fit on any type of beat with his chameleonic flow; Dc2trill is the spark plug who injects every track with Southern energy; Camo! has some of the most elite wordplay in the group; and Karrahbooo has emerged as the biggest star so far, with a laid-back personality that matches her effortless flow.

“Concrete [means] you’re just a solid individual,” Draft Day said during an interview with Montreality , explaining what bonds them all together. “You’re truly yourself. You know who you are as a person, at the end of the day. You’re gonna stand tall on whatever you put out into the world, whatever you’re doing. Can’t nobody tell you shit, and you’re just solid.”

Before Concrete’s first project as a collective It’s Us Volume 1 drops this week, here’s a breakdown of everything you need to know about each of the members in Lil Yachty’s crew.

What songs should I listen to first? “Running Late,” “Box The 40,” “On The Radar Concrete Cypher”

Who is she?

Karrahbooo, a 27-year-old rapper from Atlanta, realized she wanted to pursue rap while working as an assistant for Lil Yachty, before dropping her first song “Money Counter” when he fired her in 2022. At first, her main goal was to be an actor, and as she explained in an interview with Montreality , “I’m only rapping because I saw Boat doing a movie when I was his assistant, and that’s the day I was like, ‘I want to be a rapper,’ because you can just be an actor from being a rapper if you’re fly enough. That’s how Boat did it.” Regardless of what her original dreams were, however, Karrahbooo has become an integral cog in the Concrete Boys machine, earning her place as the most well-known artist in the crew (outside of Yachty) thanks to viral moments like her breakout verse on Concrete’s On The Radar freestyle cypher last year. And her aspirations as an actress can be seen in her cameo in an old Druski skit that resurfaced on social media recently.

What’s her role in the crew?

The First Lady of the ‘Crete doesn’t rap like any of her male counterparts in the crew. Instead, she adopts a syrupy flow similar to Detroit rappers like Veeze and Babytron who intentionally duck and weave the beat. Her laid-back flow has been getting a lot of people talking lately, because of how drowsy her cadence can sound over upbeat production (like on her most recent release “RIP Follies” ) but her unique style is setting Karrah apart from her peers. In most cases, she knows how to ride the beat at her own effective pace, like on “Running Late,” “Box the 40,” and Concrete’s Christmas cypher, where she lets her cadence flow freely like a meandering river. However divisive she may be, she has more charisma than anyone in the crew and she’s dedicated to being herself, which is her greatest weapon.

Can you explain this in basketball terms?

If you take her interviews about wanting to be an actor more than a rapper at face value, Karrah is like the Nikola Jokic of the Concrete Boys: she’s a natural bucket, but she’s very nonchalant about the game itself.

What songs should I listen to first? “With You” f/ Lil Yachty, “Swap Her Birk,” “Jet Lag”

Camo! is an Atlanta rapper who has been releasing music since 2019. He met Lil Yachty on the video shoot for “ Split/Whole Time” and the two would connect again a year later when Yachty invited the young rapper to the studio. From there, Camo continued reaching out to his new mentor until eventually falling under the Concrete umbrella around the same time as Karrahbooo in 2022. He has since appeared in several Concrete Boys cyphers and joined Yachty on a collab called “With You” in 2023.

What’s his role in the crew?

Camo raps with a cadence that is often very similar to Yachty’s, but the sound of his voice is smoother and he might have the best technical rapping ability out of anyone in the group. When Concrete needs hard bars on songs like their “ Concrete Cypher,” Camo is always ready to deliver, despite being one of the younger members of the group (his exact age is unclear, but he said he met Yachty in 2022 when he was just starting college, which would make him around 20 or 21 right now).

He’s lyrically savvy beyond his years, using clever bars to keep Concrete tracks seasoned, making him the scrappy young Rajon Rondo (think ‘08 Celtics era) of the crew.

What songs should I listen to first? “ Grooviest In The World,” “ Fomo,” “Show Me The Money”

Dc2trill was born in Texas, but he split time between Texas and Alabama for most of his life. He dropped his first song called “PassAround” nine years ago when he was in high school, which helped him gain some regional notoriety. Then he got in contact with Yachty after J Bans reached out and said that Boat was a fan in 2019, before eventually linking up a year later. “We ended up recording a couple songs. He pulled me out of the session and was like, ‘Yo, bro I want to sign you, and I want to help you with your music,” Trill explained in an interview with Tapped In . Dc2trill flew out to Detroit with Yachty while he was working on his Michigan Boy Boat mixtape, and was featured on the legendary “Royal Rumble” posse cut that dropped before the tape in 2021. The two have been working together ever since.

As the only artist who didn’t grow up in Atlanta, Dc2trill brings a different sound and perspective to the crew, and he’s been releasing music longer than anyone (besides Yachty). His solo music is very impressive, especially his most recent 2023 album, Family Matters, where he was able to pair gritty rhymes and a southern twang with silky jazz samples. The tape already has motion on the streets with tracks like “Grooviest In The World” and “Fomo,” and it’s clear the people are slowly catching up to the talent that he has.

Think of Dc2trill as Warriors-era Andre Iguodala; he might not always be super flashy, but he’s an MVP-caliber player in the framework of his team

What songs should I listen to first? “How Far Will I Go” f/ Lil Yachty, “Popovich Freestyle” f/ Lil Yachty, “Sunday Talkin”

Draft Day was the first artist officially signed to Concrete Boys back in 2021, and the two had already known each other for several years before that. He’s originally from Broward County, Florida, but eventually moved to Atlanta and started making music when he was in high school. He met Yachty around the same time through mutual friends when he was a freshman in high school. “We just built that relationship beyond music, just as a brother,” Draft Day said in an interview with Lyrical Lemonade. “Through the time, he just saw my work ethic, and now we’re here today. He signed me, and we’re here today.” Anyone paying close attention to the Lil Yachty extended universe is familiar with Draft Day through little cameos like when Drake noticed him looking out into the distance during an interview with Yachty and jokingly said, “I’ve just been looking at Draft Day staring off into the sunset, knowing his time is coming.”

Draft Day has a similar flow as Camo!, except he stays on the beat more than his Concrete counterpart, who sometimes intentionally slips in and out of it. His raspy voice and reliable flow help him add a different complexion to the group’s tracks, and hopefully the excitement generated from It’s Us Volume 1 will give him more momentum as he prepares to drop his first full-length solo project since 2019.

Because he’s helped build the collective from the ground up with Yachty, he has an instinctual understanding of how to rap with the other members of the crew and enhance their rhymes, making him the Chris Paul of the team. He’s an assist master, but is still hunting for that big solo moment to crystalize his career.

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Giovanna Ramos is an Atlanta-based model who formed a close friendship with Lil Yachty after she moved out to Atlanta last year. She’s included in the Concrete Boys family portrait that Yachty recently posted, so we’re including her on this list, and a photo of her gold grills were used as the cover art for Yachty’s “Slide” single art. “I genuinely did not know I was going to be the cover for these projects,” Ramos told Complex about her involvement in the “Slide” visuals. “[Yachty] sent me ‘Slide’ a while back and I kept telling him almost every day like ‘Bro this is my favorite song right now’ and then a few months later he hit me up saying ‘Come over tomorrow, we shooting the video’ and I was super excited.” Gio has been hanging with the crew ever since her involvement on “Slide,” and can be seen in the background of other Concrete artists’ music videos .

Gio doesn’t rap, so she isn’t an artist on the crew, but it’s clear by her inclusion in the family portrait that she’s an important part of Concrete. When you see the ‘Crete, you’ll see her. While Gio doesn’t make music, she provides the swag and energy that every rap collective needs.

Think of her as a player like PJ Tucker: someone who keeps the locker room in check and makes sure the team is staying fly.

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Upcoming Concerts for Concrete Boys, Lil Yachty, Camo!, KARRAHBOOO, Dc2trill & Draft Day

• Dec 13 Dec 13, 2024 Hard Rock Stadium Miami Gardens View Concert