lil yachty let's start here soundcloud

With ‘Let’s Start Here,’ Lil Yachty Emerges as Music’s Boldest Creative Director

• By Jeff Ihaza

Lil Yachty is rich. The 25-year-old musician posts TikToks featuring exotic Italian furniture, and goes vintage shopping with Drake. By the time he graduated high school, he’d already bought his mom a house. He caused a mild international incident with his viral hit “Poland,” a loosie released late last year in which he croons, with impossible sincerity, about bringing illegal pharmaceuticals into Poland. One couldn’t imagine a more charmed Gen Z existence. And yet, on “:(failure(:,” an early interlude from his left-turn of a new album, Let’s Start Here, he says that he’s “seen failure a few times/More recently than before, actually.”

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Maturation is a central theme of the album. You can hear the inspiration of Tame Impala ’s anxious midlife musing on “the ride-,” featuring rap experimentalist Teezo Touchdown. The song’s lush, psych-rock production makes for a fitting landscape. We’re bearing witness to a childhood’s end, as both howl into the void. There is, indeed, a lot of howling on the album. 

Oohs and ahhs stretch to the heavens with intention — like on standout “pRETTY,” which is already proving to be a hit on TikTok, and sounds like a slowed bedroom cut from the cult label Naked Music. Percussion rumbles gently over the staggering two-step, while a sensual, otherworldly warble breaks through the clouds like a ray of sunshine in spring. 

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You could call Let’s Start Here a rebuke of the notion that listeners have abandoned the full-length album. The record’s tight 57 minutes feel as cohesive a project as any artist has released in the streaming era. Yachty’s genuine adoration of his musical inspirations is like the Gen Z alchemy of Pinkpantheress, able to turn familiar source material into something entirely new. 

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Music Features

Lil yachty's delightfully absurd path to 'let's start here'.

Matthew Ramirez

LOS ANGELES, CA - OCTOBER 29: Lil Yachty performs on the Stage during day 2 of Camp Flog Gnaw Carnival 2017 at Exposition Park on October 29, 2017 in Los Angeles, California. Rich Fury/Getty Images hide caption

LOS ANGELES, CA - OCTOBER 29: Lil Yachty performs on the Stage during day 2 of Camp Flog Gnaw Carnival 2017 at Exposition Park on October 29, 2017 in Los Angeles, California.

Lil Yachty often worked better as an idea than a rapper. The late-decade morass of grifters like Lil Pump, amidst the self-serious reign of Future and Drake (eventual Yachty collaborators, for what it's worth), created a demand for something lighter, someone charismatic, a throwback to a time in the culture when characters like Biz Markie could score a hit or Kool Keith could sustain a career in one hyper-specific lane of rap fandom. Yachty fulfilled the role: His introduction to many was through a comedy skit soundtracked by his viral breakout "1 Night," which tapped into the song's deadpan delivery and was the perfect complement for its sleepy charm. The casual fan knows him best for a pair of collaborations in 2016: as one-half of the zeitgeist-defining single "Broccoli" with oddity D.R.A.M., or "iSpy," a top-five pop hit with backpack rapper Kyle. Yachty embodied the rapper as larger-than-life character — from his candy-colored braids to his winning smile — and while the songs themselves were interesting, you could be forgiven for wondering if there was anything substantial behind the fun, the grounds for the start of a long career.

As if to supplement his résumé, Yachty seemed to emerge as a multimedia star. Perhaps you remember him in a Target commercial; heard him during the credits for the Saved by the Bell reboot; spotted him on a cereal box; saw him co-starring in the ill-fated 2019 sequel to How High . TikTok microcelebrity followed. Then the sentences got more and more absurd: Chef Boyardee jingle with Donny Osmond; nine-minute video cosplaying as Oprah; lead actor in an UNO card game movie. Somewhere in a cross-section of pop-culture detritus and genuine hit-making talent is where Yachty resides. That he didn't fade away immediately is a testament to his charm as a cultural figure; Yachty satisfied a need, and in his refreshingly low-stakes appeal, you could imagine him as an MTV star in an alternate universe. Move the yardstick of cultural cachet from album sales to likes and he emerges as a generation-defining persona, if not musician.

Early success and exposure can threaten anyone's career, none so much as those connected to the precarious phenomenon of SoundCloud rap. Yachty's initial peak perhaps seeded his desire years later to sincerely pursue artistry with Let's Start Here , an album fit for his peculiar trajectory, because throughout the checks from Sprite and scolding Ebro interviews he never stopped releasing music, seemingly to satisfy no one other than himself and the generation of misfits that he seemed to be speaking for.

But to oversell him as a personality belittles his substantial catalog. Early mixtapes like Lil Boat and Summer Songs 2 , which prophetically brought rap tropes and pop sounds into harmony, were sustained by the teenage artist's commitment to selling the vibe of a track as he warbled its memorable hook. It was perhaps his insistence to demonstrate that he could rap, too, that most consistently pockmarked his output during this period. These misses were the necessary growing pains of a kid still finding his footing, and through time and persistence, a perceived weakness became a strength. Where his peers Lil Uzi Vert and Playboi Carti found new ways to express themselves in music, Yachty dug in his heels and became Quality Control's oddball representative, acquitting himself on guest appearances and graduating from punchline rapper to respectable vet culminating in the dense and rewarding Lil Boat 3 from 2020, Yachty's last official album.

Which is why the buzzy, viral "Poland" from the end of 2022 hit different — Yachty tapped back into the same lively tenor of his early breakthroughs. The vibrato was on ten, the beat menaced and hummed like a broken heater, he rapped about taking cough syrup in Poland, it was over in under two minutes and endlessly replayable. Yachty has already lived a full career arc in seven years — from the 2016 king of the teens, to budding superstar, to pitchman, to regional ambassador. But following "Poland" with self-aware attempts at similar virality would be a mistake, and you can't pivot your way to radio stardom after a hit like that, unless you're a marketing genius like Lil Nas X. How does he follow up his improbable second chance to grab the zeitgeist?

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Lil yachty, 'poland'.

Let's Start Here is Lil Yachty's reinvention, a born-again Artist's Statement with no rapping. It's billed as psychedelic rock but has a decidedly accessible sound — the sun-kissed warmth of an agreeable Tame Impala song, with bounce-house rhythms and woozy guitars in the mode of Magdalena Bay and Mac DeMarco (both of whom guest on the album) — something that's not quite challenging but satisfying nonetheless. Contrast with 2021's Michigan Boy Boat , where Yachty performed as tour guide through Michigan rap: His presence was auxiliary by function on that tape, as he ceded the floor to Babyface Ray, Sada Baby and Rio Da Yung OG; it was tantalizing curation, if not a work of his own personal artistry. It's tempting to cast Let's Start Here as another act of roleplay, but what holds this album together is Yachty's magnetic pull. Whether or not you're someone who voluntarily listens to the Urban Outfitters-approved slate of artists he's drawing upon, his star presence is what keeps you engaged here.

Yachty has been in the studio recording this album since 2021, and the effort is tangible. He didn't chase "Poland" with more goofy novelties, but he also didn't spit this record out in a month. Opener (and highlight) "The Black Seminole" alternates between Pink Floyd and Jimi Hendrix-lite references. It's definitely a gauntlet thrown even if halfway through you start to wonder where Yachty is. The album's production team mostly consists of Patrick Wemberly (formerly of Chairlift), Jacob Portrait (of Unknown Mortal Orchestra), Jeremiah Raisen (who's produced for Charli XCX, Sky Ferreira and Drake) and Yachty himself, who's established himself as a talented producer since his early days. (MGMT's Ben Goldwasser also contributed.) The group does a formidable job composing music that is dense and layered enough to register as formally unconventional, if not exactly boundary-pushing. Yachty frequently reaches for his "Poland"-inspired uber-vibrato, which adds a bewitching texture to the songs, placing him in the center of the track. Other moments that work: the spoken-word interlude "Failure," thanks to contemplative strumming from Alex G, and "The Ride," a warm slow-burn that coasts on a Jam City beat, giving the album a lustrous Night Slugs moment. "I've Officially Lost Vision" thrashes like Yves Tumor.

Yet the best songs on Let's Start Here push Yachty's knack for hooks and snaking melodies to the fore and rely less on studio fireworks — the laid-back groove of "Running Out of Time," the mournful post-punk of "Should I B?" and the slow burn of "Pretty," which features a bombastic turn from vocalist Foushee. That Yachty's vaunted indie collaborators were able to work in simpatico with him proves his left-of-center bonafides. It's a reminder that he's often lined his projects with successful non-rap songs, curios like "Love Me Forever" from Lil Boat 2 and "Worth It" from Nuthin' 2 Prove . That renders Let's Start Here a less startling turn than it may appear at first glance, and also underlines his recurring talent for making off-kilter pop music, a gift no matter the perceived genre.

At a listening event for the record, Yachty stated: "I created [this] because I really wanted to be taken seriously as an artist. Not just some SoundCloud rapper, not some mumble rapper. Not some guy that just made one hit," seemingly aware of the culture war within his own genre and his place along the spectrum of low- to highbrow. To be sure, whether conscious of it or not, this kind of mentality is dismissive of rap music as an artform, and also undermines the good music Yachty has made in the past. Holing up in the studio to make digestibly "weird" indie-rock with a cast of talented white people isn't intrinsically more artistic or valid than viral hits or a one-off like "Poland." But this statement scans less as self-loathing and more as a renewed confidence, a tribute to the album's collective vision. And people like Joe Budden have been saying "I don't think Yachty is hip-hop " since he started. So what if he wants to break rank now?

Lil Yachty entered the cultural stage at 18, and has grown up in public. It adds up that, now 25, he would internalize all the scrutiny he's received and wish to cement his artistry after a few thankless years rewriting the rules for young, emerging rappers. Let's Start Here may not be the transcendent psychedelic rock album that he seeks, but it is reflective of an era of genreless "vibes" music. Many young listeners likely embraced Yachty and Tame Impala simultaneously; it tracks he would want to bring these sounds together in a genuine attempt to reach a wider audience. Nothing about this album is cynical, but it is opportunistic, a creation in line with both a shameless mixed-media existence and his everchanging pop alchemy. The "genre" tag in streaming metadata means less than it ever has. Credit to Yachty for putting that knowledge to use.

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How Lil Yachty Ended Up at His Excellent New Psychedelic Album Let's Start Here

The evening before Lil Yachty released his fifth studio album,  Let’s Start Here,  he  gathered an IMAX theater’s worth of his fans and famous friends at the Liberty Science Center in Jersey City and made something clear: He wanted to be taken seriously. Not just as a “Soundcloud rapper, not some mumble rapper, not some guy that just made one hit,” he told the crowd before pressing play on his album. “I wanted to be taken serious because music is everything to me.” 

There’s a spotty history of rappers making dramatic stylistic pivots, a history Yachty now joins with  Let’s Start Here,  a funk-flecked psychedelic rock album. But unlike other notable rap-to-rock faceplants—Kid Cudi’s  Speedin’ Bullet 2 Heaven  comes to mind, as does Lil Wayne’s  Rebirth —the record avoids hackneyed pastiche and gratuitous playacting and cash-grabbing crossover singles; instead, Yachty sounds unbridled and free, a rapper creatively liberated from the strictures of mainstream hip-hop. Long an oddball who’s delighted in defying traditional rap ethos and expectations,  Let’s Start Here  is a maximalist and multi-genre undertaking that rewrites the narrative of Yachty’s curious career trajectory. 

Admittedly, it’d be easy to write off the album as Tame Impala karaoke, a gimmicky record from a guy who heard Yves Tumor once and thought: Let’s do  that . But set aside your Yachty skepticism and probe the album’s surface a touch deeper. While the arrangements tend toward the obvious, the record remains an intricate, unraveling swell of sumptuous live instruments and reverb-drenched textures made more impressive by the fact that Yachty co-produced every song. Fielding support from an all-star cast of characters, including production work from former Chairlift member Patrick Wimberly, Unknown Mortal Orchestra’s Jacob Portrait, Justin Raisen, Nick Hakim, and Magdalena Bay, and vocals from Daniel Caesar, Diana Gordon,  Foushée , Justine Skye, and Teezo Touchdown, Yachty surrounds himself with a group of disparately talented collaborators. You can hear the acute attention to detail and wide-scale ambition in the spaced-out denouement on “We Saw the Sun!” or on the blistering terror of “I’ve Officially Lost Vision!!!!” or during the cool romanticism of “Say Something.” Though occasionally overindulgent,  Let’s Start Here  is a spectacular statement from hip-hop’s prevailing weirdo. It’s not shocking that Yachty took another hard left—but how exactly did he end up  here ?

In 2016, as the forefather of “bubblegum trap” ascended into mainstream consciousness, an achievement like  Let’s Start Here  would’ve seemed inconceivable. The then 18-year-old Yachty gained national attention when a pair of his songs, “One Night” and “Minnesota,” went viral. Though clearly indebted to hip-hop trailblazers Lil B, Chief Keef, and Young Thug, his work instantly stood apart from the gritted-teeth toughness of his Atlanta trap contemporaries. Yachty flaunted a childlike awe and cartoonish demeanor that communicated a swaggering, unbothered cool. His singsong flows and campy melodies contained a winking humor to them, a subversive playfulness that endeared him to a generation of very online kids who saw themselves in Yachty’s goofy, eccentric persona. He starred in Sprite  commercials alongside LeBron James, performed live shows at the  Museum of Modern Art , and modeled in Kanye West’s  Life of Pablo  listening event at Madison Square Garden. Relishing in his cultural influence, he declared to the  New York Times  that he was not a rapper but an  artist. “And I’m more than an artist,” he added. “I’m a brand.”

 As Sheldon Pearce pointed out in his Pitchfork  review of Yachty’s 2016 mixtape,  Lil Boat , “There isn’t a single thing Lil Yachty’s doing that someone else isn’t doing better, and in richer details.” He wasn’t wrong. While Yachty’s songs were charming and catchy (and, sometimes, convincing), his music was often tangential to his brand. What was the point of rapping as sharply as the Migos or singing as intensely as Trippie Redd when you’d inked deals with Nautica and Target, possessed a sixth-sense for going viral, and had incoming collaborations with Katy Perry and Carly Rae Jepsen? What mattered more was his presentation: the candy-red hair and beaded braids, the spectacular smile that showed rows of rainbow-bedazzled grills, the wobbly, weak falsetto that defaulted to a chintzy nursery rhyme cadence. He didn’t need technical ability or historical reverence to become a celebrity; he was a meme brought to life, the personification of hip-hop’s growing generational divide, a sudden star who, like so many other Soundcloud acts, seemed destined to crash and burn after a fleeting moment in the sun.

 One problem: the music wasn’t very good. Yachty’s debut album, 2017’s  Teenage Emotions, was a glitter-bomb of pop-rap explorations that floundered with shaky hooks and schmaltzy swings at crossover hits. Worse, his novelty began to fade, those sparkly, cheerful, and puerile bubblegum trap songs aging like day-old french fries. Even when he hued closer to hard-nosed rap on 2018’s  Lil Boat 2  and  Nuthin’ 2 Prove,  you could feel Yachty desperate to recapture the magic that once came so easily to him. But rap years are like dog years, and by 2020, Yachty no longer seemed so radically weird. He was an established rapper making mid mainstream rap. The only question now was whether we’d already seen the best of him.

If his next moves were any indication—writing the  theme song to the  Saved by the Bell  sitcom revival and announcing his involvement in an upcoming  movie based on the card game Uno—then the answer was yes. But in April 2021, Yachty dropped  Michigan Boat Boy,  a mixtape that saw him swapping conventional trap for Detroit and Flint’s fast-paced beats and plain-spoken flows. Never fully of a piece with his Atlanta colleagues, Yachty found a cohort of kindred spirits in Michigan, a troop of rappers whose humor, imagination, and debauchery matched his own. From the  looks of it, leaders in the scene like Babyface Ray, Rio Da Yung OG, and YN Jay embraced Yachty with open arms, and  Michigan Boat Boy  thrives off that communion. 

 Then “ Poland ” happened. When Yachty uploaded the minute-and-a-half long track to Soundcloud a few months back, he received an unlikely and much needed jolt. Building off the rage rap production he played with on the  Birthday Mix 6  EP, “Poland” finds Yachty’s warbling about carrying pharmaceutical-grade cough syrup across international borders, a conceit that captured the imagination of TikTok and beyond. Recorded as a joke and released only after a leaked version went viral, the song has since amassed over a hundred-millions streams across all platforms. With his co-production flourishes (and adlibs) splattered across Drake and 21 Savage’s  Her Loss,  fans had reason to believe that Yachty’s creative potential had finally clicked into focus.

 But  Let’s Start Here  sounds nothing like “Poland”—in fact, the song doesn’t even appear on the project. Instead, amid a tapestry of scabrous guitars, searing bass, and vibrant drums, Yachty sounds right at home on this psych-rock spectacle of an album. He rarely raps, but his singing often relies on the virtues of his rapping: those greased-vowel deliveries and unrushed cadences, the autotune-sheathed vibrato. “Pretty,” for instance, is decidedly  not  a rap song—but what is it, then? It’s indebted to trap as much as it is ’90s R&B and MGMT, its drugged-out drums and warm keys able to house an indeterminate amount of ideas.

Yachty didn’t need to abandon hip-hop to find himself as an artist, but his experimental impulses helped him craft his first great album. Perhaps this is his lone dalliance in psych rock—maybe a return to trap is imminent. Or, maybe, he’ll make another 180, or venture deeper into the dystopia of corporate sponsorships. Who’s to say? For now, it’s invigorating to see Yachty shake loose the baggage of his teenage virality and emerge more fully into his adult artistic identity. His guise as a boundary-pushing rockstar isn’t a new archetype, but it’s an archetype he’s infused with his glittery idiosyncrasies. And look what he’s done: he’s once again morphed into a star the world didn’t see coming.

Washington Square News

‘Let’s Start Here’ is a reset for Lil Yachty’s sound

Lil Yachty reinvents his sound in “Let’s Start Here,” but his lyrics show that old habits die hard.

Aaliya Luthra

Lil Yachty’s newest psychedelic-rock album features 14 tracks including “the BLACK seminole.” and “The Alchemist.”(Illustration by Aaliya Luthra)

Sandy Battulga , Music Editor February 2, 2023

Since the release of hit singles “One Night” and “Minnesota,” Lil Yachty has based his lucrative musical career on mumble rap, a genre often defined by its simple rhymes and prevalence on SoundCloud . Lil Yachty — whose real name is Miles Park McCollum — has maintained that being known as a SoundCloud rapper is not enough for him. 

“I’m not a rapper — I’m an artist,” he said to The New York Times in a 2016 interview . “And I’m more than an artist. I’m a brand.” 

In his new album “Let’s Start Here,” Lil Yachty breaks out of the constraints of SoundCloud mumble rap once and for all. Sound-wise, the album is rooted in psychedelic rock. The first track, “the BLACK seminole.,” has a reverberating bass line that sweeps across the entire song, providing a syrupy tone that coats the rest of the album. Lil Yachty has cited Pink Floyd as a major inspiration for this album. This influence is especially evident in “the BLACK seminole.,” which features a virtuosic guitar solo, fast-paced synthesizer melody and epic vocal aria. 

This album experiments with composition and ambient soundscapes in an intriguing way. The fifth track, “:(failure(:,” showcases cavernous drones and guitar chords, over which Lil Yachty speaks, ruminating on failure and what it’s like to be “rich and famous.” The song was written in part by Alex G and Mac DeMarco, so it has a psychedelic and almost spiritual sound. For every serene moment in “Let’s Start Here,” however, “IVE OFFICIALLY LOST ViSiON!!!!” is a track filled with the chaos to match. The song touches on classical music, glitch music, hard rock and R&B — all within its runtime of just over five minutes. The song ends with an air of calm though, with a minute-long recording of a person walking outside, while a string section plays a meditative composition. “Let’s Start Here” leaves no stone unturned, exhibiting varying levels of intensity and pacing that make the album a feast for the ears.

Although the diversity of sound in the album is exciting and original, its lyrical content doesn’t break away from the mumble rap mold nearly as much as it could. Lil Yachty is known for his music’s refreshingly youthful and goofy perspective, but this lyric construction strategy seems out of place amid the more mature and developed sonic environment he established in “Let’s Start Here.” The album has the beginnings of a more introspective and thoughtful reflection on his life compared to his previous work, but Lil Yachty’s muscle memory of writing simple rhymes that revel in adolescence seems to overtake the full realization of a truly contemplative tone. 

“The Alchemist,” for example, is the second to last track, and it depicts two different characters: one cocky and one vulnerable. Lil Yachty returns to his background in mumble rap, energetically delivering lines like, “No need to brag, but I knew that I was built for this / I know now that most men would kill for this / Seamlessly, I walk around infamous” and “Papa made a young pimp, I’m outside / Southside, tote a shank, I’ma up rank / Lemonade pink seats in a fish tank.” These verses ooze the positivity that Lil Yachty is known for, providing a familiar tone to fans that were originally attracted to the artist because of his easy confidence. In between the rapper’s verses, though, R&B singer Fousheé provides a different attitude, softly singing, “It feels good / Don’t need no harm, this for shits and giggles / My taxes in on time” and “​​Up on my cloud / My feet don’t touch the ground / Don’t try to shoot me down / I’m only a human / It’s my first go ’round in this thing.” She articulates sentiments that Lil Yachty doesn’t usually associate himself with such as sensitivity and domesticity. This song offers listeners insight, if brief, into the Lil Yachty behind the curated brand he has built around himself. 

Most of the songs on the album revolve around a boyish infatuation with women, like in “WE SAW THE SUN!” Once again, the instrumentation is what keeps the listener’s attention. A hypnotic guitar introduces the track, and Lil Yachty’s voice is fragmented into a rhythmic accompaniment. The song ends with a snippet of Bob Ross speaking: “Just let your imagination run wild, let your heart be your guide / In the time you sit around worrying about it and trying to plan a painting, you could’ve completed a painting already.” But the lyrics of this track don’t measure up against the complexities of its composition. Lil Yachty’s verses are juvenile, still reflecting his past projects: “Few more drops up on your tongue / At night, too many that can’t be undone / Head spun, meanwhile, you’re done / Had a little too much fun / I cannot stop touching you / This just took my high to the moon.” 

Despite the lack of development in his lyricism, Lil Yachty has showcased incredible dexterity in shaping this album’s sonic landscape. The last track of “Let’s Start Here” indicates that more complex lyrics may be on the way. “REACH THE SUNSHINE” features Daniel Caesar, who starts the song off with an interpolation of Radiohead’s “Pyramid Song.” “Staring in the mirror and what do I see? / A three-eyed man staring back at me / Two for the flesh and one for the soul / But where did man go? I’m tryna fill that hole,” the song drones. The track ends on the fourth note of the scale instead of the tonic, so it leaves the track — and the album — unresolved. The listener walks away craving more, but thankfully — as the title of this album suggests — this new era of Lil Yachty is just getting started.

Contact Sandy Battulga at [email protected] .

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Sandy is a sophomore double-majoring in comparative literature and social and cultural analysis. When she's not complaining about her love-hate relationship...

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Lil Yachty On His Big Rock Pivot: ‘F-ck Any of the Albums I Dropped Before This One’

With his adventurous, psychedelic new album, 'Let's Start Here,' he's left mumble rap behind — and finally created a project he's proud of.

By Lyndsey Havens

Lyndsey Havens

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Lil Yachty, presented by Doritos, will perform at Billboard Presents The Stage at SXSW on March 16 .

Lil Yachty: Photos From the Billboard Cover Shoot

Someone has sparked a blunt in the planetarium.

It may be a school night, but no one has come to the Liberty Science Center in Jersey City, N.J., to learn. Instead, the hundreds of fans packed into the domed theater on Jan. 26 have come to hear Lil Yachty’s latest album as he intended: straight through — and with an open mind. Or, as Yachty says with a mischievous smile: “I hope y’all took some sh-t.”

For the next 57 minutes and 16 seconds, graphics of exploding spaceships, green giraffes and a quiet road through Joshua Tree National Park accompany Yachty’s sonically divergent — and at this point, unreleased — fifth album, Let’s Start Here . For a psychedelic rock project that plays like one long song, the visual aids not only help attendees embrace the bizarre, but also function as a road map for Yachty’s far-out trip, signaling that there is, in fact, a tracklist.

It’s a night the artist has arguably been waiting for his whole career — to finally release an album he feels proud of. An album that was, he says, made “from scratch” with all live instrumentation. An album that opens with a nearly seven-minute opus, “the BLACK seminole.,” that he claims he had to fight most of his collaborative team to keep as one, not two songs. An album that, unlike his others, has few features and is instead rich with co-writers like Mac DeMarco, Nick Hakim, Alex G and members of MGMT, Unknown Mortal Orchestra and Chairlift. An album he believes will finally earn him the respect and recognition he has always sought.

Sitting in a Brooklyn studio in East Williamsburg not far from where he made most of Let’s Start Here in neighboring Greenpoint, it’s clear he has been waiting to talk about this project in depth for some time. Yachty is an open book, willing to answer anything — and share any opinion. (Especially on the slice of pizza he has been brought, which he declares “tastes like ass.”) Perhaps his most controversial take at the moment? “F-ck any of the albums I dropped before this one.”

His desire to move on from his past is understandable. When Yachty entered the industry in his mid-teens with his 2016 major-label debut, the Lil Boat mixtape, featuring the breakout hit “One Night,” he found that along with fame came sailing the internet’s choppy waters. Skeptics often took him to task for not knowing — or caring, maybe — about rap’s roots, and he never shied away from sharing hot takes on Twitter. With his willingness and ability to straddle pop and hip-hop, Yachty produced music he once called “bubble-gum trap” (he has since denounced that phrase) that polarized audiences and critics. Meanwhile, his nonchalant delivery got him labeled as a mumble rapper — another identifier he was never fond of because it felt dismissive of his talent.

“There’s a lot of kids who haven’t heard any of my references,” he continues. “They don’t know anything about Bon Iver or Pink Floyd or Black Sabbath or James Brown. I wanted to show people a different side of me — and that I can do anything, most importantly.”

Let’s Start Here is proof. Growing up in Atlanta, the artist born Miles McCollum was heavily influenced by his father, a photographer who introduced him to all kinds of sounds. Yachty, once easily identifiable by his bright red braids, found early success by posting songs like “One Night” to SoundCloud, catching the attention of Kevin “Coach K” Lee, co-founder/COO of Quality Control Music, now home to Migos, Lil Baby and City Girls. In 2015, Coach K began managing Yachty, who in summer 2016 signed a joint-venture deal with Motown, Capitol Records and Quality Control.

“Yachty was me when I was 18 years old, when I signed him. He was actually me,” says Coach K today. (In 2021, Adam Kluger, whose clients include Bhad Bhabie, began co-managing Yachty.) “All the eclectic, different things, we shared that with each other. He had been wanting to make this album from the first day we signed him. But you know — coming as a hip-hop artist, you have to play the game.”

Yachty played it well. To date, he has charted 17 songs on the Billboard Hot 100 , including two top 10 hits for his features on DRAM’s melodic 2016 smash “Broccoli” and Kyle’s 2017 pop-rap track “iSpy.” His third-highest-charting entry arrived unexpectedly last year: the 93-second “Poland,” a track Yachty recorded in about 10 minutes where his warbly vocals more closely resemble singing than rapping. ( Let’s Start Here collaborator SADPONY saw “Poland” as a temperature check that proved “people are going to like this Yachty.”)

Beginning with 2016’s Lil Boat mixtape, all eight of Yachty’s major-label-released albums and mixtapes have charted on the Billboard 200 . Three have entered the top 10, including Let’s Start Here , which debuted and peaked at No. 9. And while Yachty has only scored one No. 1 album before ( Teenage Emotions topped Rap Album Sales), Let’s Start Here debuted atop three genre charts: Top Rock & Alternative Albums , Top Rock Albums and Top Alternative Albums .

“It feels good to know that people in that world received this so well,” says Motown Records vp of A&R Gelareh Rouzbehani. “I think it’s a testament to Yachty going in and saying, ‘F-ck what everyone thinks. I’m going to create something that I’ve always wanted to make — and let us hope the world f-cking loves it.’ ”

Yet despite Let’s Start Here ’s many high-profile supporters, some longtime detractors and fans alike were quick to criticize certain aspects of it, from its art — Yachty quote-tweeted one remark , succinctly replying, “shut up” — to the music itself. Once again, he found himself facing another tidal wave of discourse. But this time, he was ready to ride it. “This release,” Kluger says, “gave him a lot of confidence.”

“I was always kind of nervous to put out music, but now I’m on some other sh-t,” Yachty says. “It was a lot of self-assessing and being very real about not being happy with where I was musically, knowing I’m better than where I am. Because the sh-t I was making did not add up to the sh-t I listened to.

“I just wanted more,” he continues. “I want to be remembered. I want to be respected.”

Last spring, Lil Yachty gathered his family, collaborators and team at famed Texas studio complex Sonic Ranch.

“I remember I got there at night and drove down because this place is like 30 miles outside El Paso,” Coach K says. “I walked in the room and just saw all these instruments and sh-t, and the vibe was just so ill. And I just started smiling. All the producers were in the room, his assistant, his dad. Yachty comes in, puts the album on. We got to the second song, and I told everybody, ‘Stop the music.’ I walked over to him and just said, ‘Man, give me a hug.’ I was like, ‘Yachty, I am so proud of you.’ He came into the game bold, but [to make] this album, you have to be very bold. And to know that he finally did it, it was overwhelming.”

SADPONY (aka Jeremiah Raisen) — who executive-produced Let’s Start Here and, in doing so, spent nearly eight straight months with Yachty — says the time at Sonic Ranch was the perfect way to cap off the months of tunnel vision required while making the album in Brooklyn. “That was new alone,” says Yachty. “I’ve recorded every album in Atlanta at [Quality Control]. That was the first time I recorded away from home. First time I recorded with a new engineer,” Miles B.A. Robinson, a Saddle Creek artist.

Yachty couldn’t wait to put it out, and says he turned it in “a long time ago. I think it was just label sh-t and trying to figure out the right time to release it.” For Coach K, it was imperative to have the physical product ready on release date, given that Yachty had made “an experience” of an album. And lately, most pressing plants have an average turnaround time of six to eight months.

Fans, however, were impatient. On Christmas, one month before Let’s Start Here would arrive, the album leaked online. It was dubbed Sonic Ranch . “Everyone was home with their families, so no one could pull it off the internet,” recalls Yachty. “That was really depressing and frustrating.”

Then, weeks later, the album art, tracklist and release date also leaked. “My label made a mistake and sent preorders to Amazon too early, and [the site] posted it,” Yachty says. “So I wasn’t able to do the actual rollout for my album that I wanted to. Nothing was a secret anymore. It was all out. I had a whole plan that I had to cancel.” He says the biggest loss was various videos he made to introduce and contextualize the project, all of which “were really weird … [But] I wasn’t introducing it anymore. People already knew.” Only one, called “Department of Mental Tranquility,” made it out, just days before the album.

Yachty says he wasn’t necessarily seeking a mental escape before making Let’s Start Here , but confesses that acid gave him one anyway. “I guess maybe the music went along with it,” he says. The album title changed four or five times, he says, from Momentary Bliss (“It was meant to take you away from reality … where you’re truly listening”) to 180 Degrees (“Because it’s the complete opposite of anything I’ve ever done, but people were like, ‘It’s too on the nose’ ”) to, ultimately, Let’s Start Here — the best way, he decided, to succinctly summarize where he was as an artist: a seven-year veteran, but at 25 years old, still eager to begin a new chapter.

Taking inspiration from Dark Side , Yachty relied on three women’s voices throughout the album, enlisting Fousheé, Justine Skye and Diana Gordon. Otherwise, guest vocals are spare. Daniel Caesar features on album closer “Reach the Sunshine.,” while the late Bob Ross (of The Joy of Painting fame) has a historic posthumous feature on “We Saw the Sun!”

Rouzbehani tells Billboard that Ross’ estate declined Yachty’s request at first: “I think a big concern of theirs was that Yachty is known as a rapper, and Bob Ross and his brand are very clean. They didn’t want to associate with anything explicit.” But Yachty was adamant, and Rouzbehani played the track for Ross’ team and also sent the entire album’s lyrics to set the group at ease. “With a lot of back-and-forth, we got the call,” she says. “Yachty is the first artist that has gotten a Bob Ross clearance in history.”

From the start, Coach K believed Let’s Start Here would open lots of doors for Yachty — and ultimately, other artists, too. Questlove may have said it best, posting the album art on Instagram with a lengthy caption that read in part: “this lp might be the most surprising transition of any music career I’ve witnessed in a min, especially under the umbrella of hip hop … Sh-t like this (envelope pushing) got me hyped about music’s future.”

Recently, Lil Yachty held auditions for an all-women touring band. “It was an experience for like Simon Cowell or Randy [Jackson],” he says, offering a simple explanation for the choice: “In my life, women are superheroes.”

And according to Yachty, pulling off his show will take superhuman strength: “Because the show has to match the album. It has to be big.” As eager as he was to release Let’s Start Here , he’s even more antsy to perform it live — but planning a tour, he says, required gauging the reaction to it. “This is so new for me, and to be quite honest with you, the label [didn’t] know how [the album] would do,” he says. “Also, I haven’t dropped an album in like three years. So we don’t even know how to plan a tour right now because it has been so long and my music is so different.”

While Yachty’s last full-length studio album, Lil Boat 3 , arrived in 2020, he released the Michigan Boy Boat mixtape in 2021, a project as reverential of the state’s flourishing hip-hop scenes in Detroit and Flint as Let’s Start Here is of its psych-rock touchstones. And though he claims he doesn’t do much with his days, his recent accomplishments, both musical and beyond, suggest otherwise. He launched his own cryptocurrency, YachtyCoin, at the end of 2020; signed his first artist, Draft Day, to his Concrete Boyz label at the start of 2021; invested in the Jewish dating app Lox Club; and launched his own line of frozen pizza, Yachty’s Pizzeria, last September. (He has famously declared he has never eaten a vegetable; at his Jersey City listening event, there was an abundance of candy, doughnut holes and Frosted Brown Sugar Cinnamon Pop-Tarts.)

But there are only two things that seem to remotely excite him, first and foremost of which is being a father. As proud as he is of Let’s Start Here , he says it comes in second to having his now 1-year-old daughter — though he says with a laugh that she “doesn’t really give a f-ck” about his music yet. “I haven’t played [this album] for her, but her mom plays her my old stuff,” he continues. “The mother of my child is Dominican and Puerto Rican, so she loves Selena — she plays her a lot . [We watch] the Selena movie with Jennifer Lopez a sh-t ton and a lot of Disney movie sh-t, like Frozen , Lion King and that type of vibe.”

Aside from being a dad, he most cares about working with other artists. Recently, he flew eight of his biggest fans — most of whom he has kept in touch with for years — to Atlanta. He had them over, played Let’s Start Here , took them to dinner and bowling, introduced them to his mom and dad, and then showed them a documentary he made for the album. (He’s not sure if he’ll release it.) One of the fans is an aspiring rapper; naturally, the two made a song together.

Yachty wants to keep working with artists and producers outside of hip-hop, mentioning the Yeah Yeah Yeahs and even sharing his dream of writing a ballad for Elton John. (“I know I could write him a beautiful song.”) With South Korean music company HYBE’s recent purchase of Quality Control — a $300 million deal — Yachty’s realm of possibility is bigger than ever.

But he’s not ruling out his genre roots. Arguably, Let’s Start Here was made for the peers and heroes he played it for first — and was inspired by hip-hop’s chameleons. “I would love to do a project with Tyler [The Creator],” says Yachty. “He’s the reason I made this album. He’s the one who told me to do it, just go for it. He’s so confident and I have so much respect for him because he takes me seriously, and he always has.”

Penske Media Corp. is the largest shareholder of SXSW ; its brands are official media partners of SXSW.

This story originally appeared in the March 11, 2023, issue of Billboard.

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Lil Yachty – Let’s Start Here Album Review

By: Tommy “T-Rod” Rodriguez

Lil Yachty dropping a psychedelic rock album certainly wasn’t on my 2023 Bingo Card, but here we are!

A Soundcloud legend turned genre explorer, Yachty’s most famous for constantly having his hands in different bags, whether it be Detroit-based hip-hop, pop rap ghostwriting/producing, or just being a loveable social media presence. Yachty’s status in music is undoubtedly big, so him having interests beyond the hip-hop he came up in is natural. Even then, I don’t think anyone could’ve predicted him going full on psych rock and dropping an album full of trippy instrumentation, minimal rapping, odd detours and grooves. Let’s Start Here is Yachty’s biggest risk yet, and he is helming it as his most serious and “mature” album yet. Despite me enjoying this project a lot, I think that there’s flaws underneath it that hold me back from truly loving it, especially in its songwriting and vocal performances.

Let’s start with the positives first, because there’s a lot to cover. This album sonically is gorgeous ; not only is it Yachty’s most pristinely produced record, but it packs a lot of really cool textures and into each track. Opener “The Black Seminole” is a breathtaking opener, booming guitars and digital tones running under Yachty’s understated and spooky vocals. Yachty, the many producers, and the engineers here deserve so many flowers for the production throughout this record, as despite its abrasive and almost ethereal edge, there’s always something great about it. “The Ride” and “Pretty” are synth heavy summer jams, laid back and beautiful. “The Alchemist” is a mix of heavenly beat switches and distorted, fuzzy tones against some punk drums. One of my favorite beats has to be Pharrell-esque groove of “Drive Me Crazy”, a wonderful indie track that captures the same feeling of craziness for someone you’re in love with. This song also features one of my favorite songwriting moments from Yachty here, the verses being mellow and the hook with Diana Gordon sticking immediately. The production here absolutely rips, and even when there’s a less hard-hitting beat, the grand presentation is something to behold.

That isn’t to say Yachty gets washed up here; on the contrary, this is the most interesting Yachty has sounded artistically in a while, with some interesting risks taking place. Yachty kills it on the intro vocally, discussing his self-perception. “Paint the Sky” is a tried and true “love is a drug” ballad, but Yachty’s desperation on the song hits very hard. While many songs here can be a bit vague, I think that’s purely intentional, as the stream of consciousness style of a track like “We Saw The Sun” matches the slow burn it instills. Of course, despite acting serious and playing it straight for 80% of the album, there are a few moments where I think Yachty’s word choice works against that more “serious” thesis he goes for: “Pretty” is a great song but the way he describes sex is very juvenile, and “Failure” feels like he’s just rambling to make an ambient interlude work. Despite the occasional lyrical lowlight, again, the majority of the album is pretty well written, and the effort Yachty gives to give more weight to his emotions and his own confidence is tangible on tracks like “I’ve Officially Lost Vision” and “The Alchemist”.

Despite the initial honeymoon phase I’ve had (and I think others had) with this project, a few snags in the road have left me feeling a little less positive than I initially thought. To begin with, I think lots of people agree that many of the guests here overshadow Yachty, though in a way that may be intentional. This album is the least Yachty-centric one yet, but it’s still jarring to hear his guests like Teezo Touchdown run the show on “The Ride” or for Daniel Caesar to make up the majority of the outro, leaving the ending feeling a bit hollow thematically. As much as I love “Drive Me Crazy,” my favorite part of it is definitely Diana Gordon’s much more dynamic vocal performance; same goes for the bridge from Foushee on “The Alchemist.”

On top of the guests overshadowing Yachty quite a bit, I also admit that while I am loving the production of this album, it may slightly have worked against his bread and butter of hookiness. A decent amount of the refrains here don’t really hit like I think they should, and sometimes feel like they’re flat out missing in favor of instrumental detours; that isn’t to say different songwriting is inherently wrong, but it feels like Yachty’s talent for catchiness was erased, not replaced with anything more standout. It’s weird to say, but as I re-listen to these tracks, they don’t stick out that much to me individually (outside of the absolute highlights), making the more ambient or instrumental parts of the record feel kind of redundant. This is just a small issue though; the album as a whole is still a very good listen for the most part.

All in all, I think Let’s Start Her e is a fascinating and mostly solid effort from Yachty. As far as branching out, Yachty’s done this transition to a new sound incredibly well on his first try, something he should be proud of…but I also don’t think it’s perfect. Yachty’s said that he wants this album to be taken seriously , more than just a “mumble rap” tape, but I think he may have missed the point. Any real fan of his music will respect a tape like Lil Boat as a serious project, and doing a rock album with fancy new instrumentals doesn’t necessarily mean that it’s better than your older stuff. I think that this project could have been touched up with some stronger songwriting and performances. Even then, I think Let’s Start Here is a great listen and will definitely yield some of the best songs that 2023 has to offer.

Best Tracks: “The Black Seminole,” “The Ride,” “Running Out of Time,” “Pretty,” “We Saw the Sun,” “Drive Me Crazy,” “I’ve Officially Lost Vision,” “Paint the Sky,” “The Alchemist

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Lil Yachty’s  Let’s Start Here. Is a Surface-Level Rebrand

Our  weekly podcast includes in-depth analysis of the new albums we find extraordinary, exciting, and just plain terrible. This week, Reviews Director  Jeremy D. Larson hosts Staff Writer  Alphonse Pierre and Contributing Editor  Dylan Green to talk about  Lil Yachty ’s unlikely trajectory from SoundCloud rap ambassador to trippy funk explorer, and why his new album  Let’s Start Here. doesn’t totally hit the mark.

Listen to this week’s episode below, and follow  The Pitchfork Review   here . You can also check out an excerpt of the podcast’s transcript below.

Jeremy D. Larson:  On the new album’s first song, “ the BLACK seminole. ,” there’s one lyric that stood out to me: “This part I’ve seen in my dreams/Love is not a lie/It just feels like a Tarantino movie scene.”

Dylan Green:  Oh, my God. What does that mean?

Larson: Is he talking about  Inglourious Basterds ? [ laughter ]  Grindhouse ? It speaks to the almost-specific nature of this album, like we’re  almost getting a clear image of exactly what he’s talking about, but he stops just short of creating this world that feels like you can fully inhabit it.

Green:  But really, what movie is he talking about?! I don’t want to be like Travolta and Uma Thurman in  Pulp Fiction .

Larson:  Tough love between those two.

Green:  I don’t want my life to end like the couple did at the end of  Inglourious Basterds , where she burns the movie theater to the ground. Like, what do you want, Yachty? [ laughter ]

Larson:  What do you think his favorite Tarantino movie is?

Alphonse Pierre:  Probably  Pulp Fiction ?

Larson:   Jackie Brown ? Underrated.

Pierre:  That’s the movie he  should have watched before this, because I feel like he would have gotten some different influences from that Blaxploitation era that Tarantino was pulling from.

Green:  Oh, shit!

Larson:  Man, that would’ve been great. Some more Isaac Hayes, some more  Shaft .

Pierre:  That’s the sound they needed, a little bit more funk.

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How 'Let's Start Here' Started Rebuilding Lil Yachty's Rap Sound

Lil Yachty is seen as an interesting character in the rap community. 

Miles Parker McCollum got his start in the SoundCloud era some six years ago, dropping songs like the two-time platinum hit “One Night” and albums like the “Lil Boat'' series. Rap fans across the globe were catching on to this new movement of self-made music in the mid-to-late 2010’s, and it wasn’t just Yachty that was at the helm of it. Rappers like Lil Uzi Vert, Ski Mask the Slump God, Playboi Carti, 21 Savage, Juice WRLD and XXXTentacion shaped a new sound of hip-hop for the new generation of hip-hop heads. But, when the era was extinct in 2019, according to XXL , some rappers were going to sink, while others would swim and continue to be great. Unfortunately, Lil Yachty was one who sank…at least for a little while. 

The Mableton, Georgia native would then release two mediocre projects in two years, “Lil Boat 3.5” in 2020 and “Michigan Boy Boat” in 2021. Each of them were desperate attempts at regaining the same popularity he garnered during the SoundCloud era. As both albums were not gaining any traction, he decided he needed to change and let go of the past.

In an interview with Billboard earlier this year, Yachty said, “I wanted to show a different side of me – and that I can do anything, most importantly.” 

That different side of him turned into “Let’s Start Here.”

The ethereal, extra-terrestrial alternative album showed that the rapper was willing to take risks and explore different sounds that he never dared to do six years ago. In an interview with Zane Lowe at Apple Music, he mentioned he was “just trying to figure out my artistry and just myself as a person…I graduated high school and then six months later this life started so I was just a kid.” 

Through “Let’s Start Here,” one could tell how Yachty had something to prove with this album and wanted to show that he wasn’t just a one-trick pony. 

The album peaked at #9 on the Billboard 200, the third time Yachty reached the top 10 on the list. The album featured numerous musical outliers including Teezo Touchdown, Fousheé, Justine Skye, Diana Gordon and more. It is critically-acclaimed by many different music media outlets including Pitchfork and HipHopDX, and is regarded by many as his best album to date.  

However, in the months since its release, the album hasn’t just revolutionized his place in the music world, it has strengthened his rapping skills as well. He recently dropped four new songs, “Strike (Holster),” “Solo Steppin Crete Boy,” “Slide,” and “TESLA.” All of them have catchy hooks mixed with Yachty rapping like he’s returned to the SoundCloud era. It’s safe to say the rap community took notice, as all four songs are placed in the top 10 of the rapper’s most popular songs to date on Spotify. 

Just last week, the rapper collaborated with JID, whose album “The Forever Story” was placed at #3 on Rolling Stone’s “The 25 Best Hip-Hop Albums of 2022.” The duo dropped a 2-pack album called BlakkBoyz present Half Doin Dope/Van Gogh. In both songs, the tandem were rapping at the top of their game, along with showing great back-and-forth chemistry on something like “Van Gogh.” A feature from Detroit-rapper BabyTron gave an excellent regular rap and acapella rap performance on the song “Half Doin Dope.”

It’s clear that Lil Yachty has been through the ups and downs of the rap game. He was on cloud nine (pun intended) to begin his career, then his popularity diminished, and now is back in his rightful place as one of the top rappers in the industry. 

And he isn’t stopping anytime soon.

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Let’s Start Here.

The first song on Lil Yachty’s Let’s Start Here. is nearly seven minutes long and features breathy singing from Yachty, a freewheeling guitar solo and a mostly instrumental second half that calls to mind TV depictions of astral projecting. “the BLACK seminole.” is an extremely fulfilling listen, but is this the same guy who just a few months earlier delivered the beautifully off-kilter and instantly viral “Poland”? Better yet, is this the guy who not long before that embedded himself with Detroit hip-hop culture to the point of a soft rebrand as Michigan Boy Boat? Sure is. It’s just that, as he puts it on “the BLACK seminole.”, he’s got “No time to joke around/The kid is now a man/And the silence is filled with remarkable sounds.” We could call the silence he’s referring to the years since his last studio album, 2020’s Lil Boat 3, but he’s only been slightly less visible than we’re used to, having released the aforementioned Michigan Boy Boat mixtape while also lending his discerning production ear to Drake and 21 Savage’s ground-shaking album Her Loss. Collaboration, though, is the name of the game across Let’s Start Here., an album deeply indebted to some as yet undisclosed psych-rock influences, with repeated production contributions from one-time blog-rock darlings Miles Benjamin Anthony Robinson and Patrick Wimberly, as well as multiple appearances from Diana Gordon, a Queens, New York-hailing singer who made a noise during the earliest parts of her career as Wynter Gordon. Also present are R&B singer Fousheé and Beaumont, Texas, rap weirdo Teezo Touchdown, though rapping is infrequent. In fact, none of what Yachty presents here—which includes dalliances with Parliament-indebted acid funk (“running out of time”), ’80s synthwave (“sAy sOMETHINg,” “paint THE sky”), disco (“drive ME crazy!”), symphonic prog rock (“REACH THE SUNSHINE.”) and a heady monologue called “:(failure(:”—is in any way reflective of any of Yachty’s previous output. Which begs the question, where did all of this come from? You needn’t worry about that, says Yachty on the “the ride-”, singing sternly: “Don’t ask no questions on the ride.”

27 January 2023 14 Songs, 57 minutes Quality Control Music/Motown Records; ℗ 2023 Quality Control Music, LLC, under exclusive license to UMG Recordings, Inc.

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Lil Yachty’s Measured Risks On ‘Let’s Start Here’ Are Still A Triumph

The RX is Uproxx Music’s stamp of approval for the best albums, songs, and music stories throughout the year. Inclusion in this category is the highest distinction we can bestow and signals the most important music being released throughout the year. The RX is the music you need, right now.

Let’s get this out of the way up front: No, Lil Yachty is not the first rapper to release an alternative project. Obviously, within the past few years, a number of artists have made swings that way: Kid Cudi, Machine Gun Kelly, and Post Malone all spring to mind.

Notably, though, Yachty’s new album, Let’s Start Here , isn’t just a departure from his own oeuvre; it also differentiates itself from its peers like Speedin’ Bullet 2 Heaven , Tickets To My Downfall , or Twelve Carat Toothache by tapping into a different lane in the psych-rock stylings of bands like Animal Collective, MGMT, and Tame Impala.

Yachty also took care to tap members of the modern psychedelic scene as collaborators on the album, recruiting Jacob Portrait of Unknown Mortal Orchestra, Justin Raisen, known for his work with Yves Tumor and David Bowie, Patrick Wemberly from synth-pop duo Chairlift, and MGMT’s Ben Goldwasser to produce and play on it.

As Lil Boat himself put it ahead of the album’s release , “I wanted to be taken seriously as an artist, not just some SoundCloud rapper. Not some mumble rapper, not just some guy that made one hit.” While it would have been impossible to reduce him to “one hit” given he’s been directly responsible for several to date , the result of Let’s Start Here is that he’s received much praise — and criticism — for the creative risk of diverging so sharply from what was thought to be his established lane.

It’s fascinating to watch the divided responses roll in. On the one hand, you’ve got those who are absolutely thrilled to see Yachty pulling from late-aughts Brooklyn barbecue staples like MGMT, evoking what’ll likely end up being the first wave of nostalgic nods to that era (right on time for the 15-year cycle, no less).

On the other hand, there are those who lived through that era who are if not perhaps a little grouchy about entering the second or third phase of internet-era nostalgia for their late teens and early twenties, then taking the same, high-handed hipster approach of being cooler than the latecomer (who was, I shouldn’t have to remind anybody, just 12 years old around the time Modest Mouse and Vampire Weekend ruled the airwaves).

There are those who undoubtedly see in Let’s Start Here echoes of the exaggerated fawning over Childish Gambino’s Funkadelic homage Awaken, My Love! Maybe they don’t want the originators, the King Gizzards and the Rain Parades, to get overshadowed by this upstart, as happens so often when imitators sometimes became the avatars of past scenes.

But then, when someone like Questlove, who’s been there for it all and is as unimpeachable as a music figure can possibly get, has such glowing things to report of the album, it’s hard to see Yachty’s creative grasp as anything less than a success for the recording industry as a whole — even if he doesn’t quite reach as far as some would have hoped.

As for myself, I land in that fourth quadrant of hoping for the best in all respects. I want this album to be the gateway for younger fans to discover the wealth of incredible art in its foundations. And I hope that it does cast Yachty in a new light, capable of besting the wobbly “ Minnesota ” and its spiritual successor “ Poland .”

And I’m a little sad that a hip-hop artist still can’t really get his or her due operating primarily in that mode. Yachty sort of raps on a handful of tracks, like “I’ve Officially Lost Vision” and “The Alchemist.” But 50 years later, it still feels like hip-hop is an afterthought, a second cousin, a red-headed stepchild to every other genre, save for rare exceptions like the hyper-heady Kendrick Lamar or the genre shapeshifter Drake.

But I’m impressed that we’re in a place where an artist who was written off as a gimmick early in his career can rediscover himself like this. I love that the once solid walls between genres are now so fluid and hazy. The musical freedom this album exemplifies — not just for Yachty but for all artists — is heartening, especially in a world where algorithmically-generated music looms as an existential threat to the very nature of artistry .

It’s ironic that the cover of Yachty’s latest is an AI-generated monstrosity. It seems to mock the idea that the computers can do what flesh-and-blood artists can. They can take in influences from multiple sources and blend them together and spit out something approximating art. But they can’t take risks, they can’t change their minds, they can’t have the idea, and they can’t execute it in the one unique way that Yachty can. Even if only in proving that and nothing else, Let’s Start Here is a triumph.

Let’s Start Here is out now via Quality Control and Motown. You can get it here .